Semi-Final Flashcards
A process whereby assets of a particular destination are moulded to meet the needs of national and international customers
Tourism Product Development
Resources
Assets
A bundle of activities , services and benefits that constitute the entire tourism experience
Tourism product
Collection of physical and service features together with symbolic associations which are expected to fulfill needs and wants of the buyers
Tourism product
Fulfill
Wants
Convert need to wants
Hard to promote
Intangible product
Why there is more hotesland restaurants
Fulfill wants, satisfaction of customers
Compinents of tourism
Physical Plant Service Hospitality Freedom of choice Involvement
Core of any tourism product which can be a site
Physical plant
Main
Core
Added feature
Augmented product
Technical performance of specific tasks required to meet the needs of tourists
Service
Enhancement of services/something extra
Hospitality
Acceptable range pf options in order for the experience to be satisfactory
Freedom of choice
Participation of consumers in some degree
Involvement
Prerequisite to tourism product development
Accessibility Resources/existing products Demand Policy and government Tourism in relation to the destinations overall economy Acceptability to tourism stakeholders
Schedule of mode of transportations, roads, locations, signages visible
Accessibility
Industries left behind but not agriculture but lack in technology
Quezon Province
First accredited Agri-tourism in CALABARZON
Costales
Tourist arrival/demand
Demand
Zoning
Policy and regulations
Employed, Unemployed
GDP
Tourism in relation to the destination’s overall economy
A certification issued by the Department to tourism enterprise that officially recognizes it as having compiled with the minimum standards for the operation of tourism facilities and services
Accreditation
Meeting standards
Voluntary DOT (Php 1,500.00) should have certain amenities Required to Hotels
Travel agency- 2 years
Accreditation
Hotel star band
Five star - 85-100% (Deluxe) Four star- 70-85% (First class) Three stat- 55-70% (Standard) Two Star- 40-55 % (Economy) One Star- 25-40% (Inn) *not acceptable
Dimensions for Hotel Category
Arrival/departure Public areas Bedroom Bathroom Food and beverage Amenities and services Business practices
Support facilities to comfort room with plated DOT plaque
Renewable 1 year
Gas stations
Tourism Product Development Process
Identify all tourism assets or resources in your destination
Match the asset with potential markets
Make the product more inviting by providing or upgrading the infrastructure, accommodation facilities and other services
Develop activities around the tourism assets to be marketed
Communicate the functional and emotional benefits of the tourism product to the target markets
Develop a destination marketing organization (DMO)
Needs ROI
Feasibility study
*Pre-Feasibility study
Types of Tourism Product Development
Existing product improvement (Renovation)
New product development
Principles of Tourism product development
Relevance Sustainability Circuits and routes Market knowledge Product knowledge Product market match Hubs and spokes Variety Tourist involvement Central role of government Importance of local government units (LGUs) Dedicated to TPD Function Stakeholder participation Long term planning Zoning Investment lromotions Capacity-builing Compatibility woth destination Holistic approach
Target market
Surfers -Leisure tourists -Business travelers Conference attendees Golfers Single women LGBT Student traveler Backpackers Families PWDs
Product market matching process
Producing an inventory of tourism resources in a given area
Conducting market research to identify market segments and their respective characteristics and requirements
Matching the market segments with the resources
Components of Tourism Product Development Plan
Development strategy Development Zones Scale and form of development Policy and intervention initiatives Economic analysis of funding or new tourism product development Marketing plan Action plan
Defined as the creation, provision or addition of facilities , amenities and services to meet the needs of the tourists
Tourism development
The central aspects of tourism attractions tourism/ Components of tourism development
Attractions Accessibility Transport Supporting Facilities Infrastructure
Classification of Attractions
Nature Industrial Tourism Sports and Recreational Facilities Customs and Traditions Health and Wellness Others Special Events Shopping History and Culture
Supporting facilities
Hospitality Services
Gas Stations
Travel Agencies
Tourist Information Services