Semi-Final Flashcards
A process whereby assets of a particular destination are moulded to meet the needs of national and international customers
Tourism Product Development
Resources
Assets
A bundle of activities , services and benefits that constitute the entire tourism experience
Tourism product
Collection of physical and service features together with symbolic associations which are expected to fulfill needs and wants of the buyers
Tourism product
Fulfill
Wants
Convert need to wants
Hard to promote
Intangible product
Why there is more hotesland restaurants
Fulfill wants, satisfaction of customers
Compinents of tourism
Physical Plant Service Hospitality Freedom of choice Involvement
Core of any tourism product which can be a site
Physical plant
Main
Core
Added feature
Augmented product
Technical performance of specific tasks required to meet the needs of tourists
Service
Enhancement of services/something extra
Hospitality
Acceptable range pf options in order for the experience to be satisfactory
Freedom of choice
Participation of consumers in some degree
Involvement
Prerequisite to tourism product development
Accessibility Resources/existing products Demand Policy and government Tourism in relation to the destinations overall economy Acceptability to tourism stakeholders
Schedule of mode of transportations, roads, locations, signages visible
Accessibility
Industries left behind but not agriculture but lack in technology
Quezon Province
First accredited Agri-tourism in CALABARZON
Costales
Tourist arrival/demand
Demand
Zoning
Policy and regulations
Employed, Unemployed
GDP
Tourism in relation to the destination’s overall economy
A certification issued by the Department to tourism enterprise that officially recognizes it as having compiled with the minimum standards for the operation of tourism facilities and services
Accreditation
Meeting standards
Voluntary DOT (Php 1,500.00) should have certain amenities Required to Hotels
Travel agency- 2 years
Accreditation
Hotel star band
Five star - 85-100% (Deluxe) Four star- 70-85% (First class) Three stat- 55-70% (Standard) Two Star- 40-55 % (Economy) One Star- 25-40% (Inn) *not acceptable
Dimensions for Hotel Category
Arrival/departure Public areas Bedroom Bathroom Food and beverage Amenities and services Business practices
Support facilities to comfort room with plated DOT plaque
Renewable 1 year
Gas stations
Tourism Product Development Process
Identify all tourism assets or resources in your destination
Match the asset with potential markets
Make the product more inviting by providing or upgrading the infrastructure, accommodation facilities and other services
Develop activities around the tourism assets to be marketed
Communicate the functional and emotional benefits of the tourism product to the target markets
Develop a destination marketing organization (DMO)
Needs ROI
Feasibility study
*Pre-Feasibility study
Types of Tourism Product Development
Existing product improvement (Renovation)
New product development
Principles of Tourism product development
Relevance Sustainability Circuits and routes Market knowledge Product knowledge Product market match Hubs and spokes Variety Tourist involvement Central role of government Importance of local government units (LGUs) Dedicated to TPD Function Stakeholder participation Long term planning Zoning Investment lromotions Capacity-builing Compatibility woth destination Holistic approach
Target market
Surfers -Leisure tourists -Business travelers Conference attendees Golfers Single women LGBT Student traveler Backpackers Families PWDs
Product market matching process
Producing an inventory of tourism resources in a given area
Conducting market research to identify market segments and their respective characteristics and requirements
Matching the market segments with the resources
Components of Tourism Product Development Plan
Development strategy Development Zones Scale and form of development Policy and intervention initiatives Economic analysis of funding or new tourism product development Marketing plan Action plan
Defined as the creation, provision or addition of facilities , amenities and services to meet the needs of the tourists
Tourism development
The central aspects of tourism attractions tourism/ Components of tourism development
Attractions Accessibility Transport Supporting Facilities Infrastructure
Classification of Attractions
Nature Industrial Tourism Sports and Recreational Facilities Customs and Traditions Health and Wellness Others Special Events Shopping History and Culture
Supporting facilities
Hospitality Services
Gas Stations
Travel Agencies
Tourist Information Services
Drainage, Health, Communication, Water, Electricity, Road
Underground development
Infrastructure
Developing Agencies
DOT PTA/TIEZA PCVC/TPB NPDC IA NPF
Motives for Development
Economic Social and Environmental developed and industrialized nation Improve their balance of payment Increase income levels Create new opportunities
Particular in the developing countries
Economic
Contributor to the economy
Tourism
Foreign exhange, remittance, import export
Payment
Types of development
Integrated
Catalyst
Entire development is undertaken by a single agency
One developer only handles whole Tourism development
Integrated
Entities, middlemen
Catalyst
Two essentiao conditions for succesful tpurism development
The motivation
The development should ensure the existence of a MARKET (Target Market) –actual or potential
Forms of Tourism
Activity
Target Market
Place
Family Tourism Gap Tourism Honeymoon Senior travel Solo Female Travel
Caters to family
Family tourism
Provision for family travellers
Family tourism
Family-friendly parking facilities Child-friendly Designated check-in desk Pre-boarding of aircraft Baby stroller drop-off
Nominal period during which a person delays further education or employment in order to travel
Gap year
Done during a leave from school, during a year between high school and college, or during the time between college graduation and full-time employment
Gap tourism
Holiday taken by newly married couples
Honeymoon
Luxurious dining, exclusive accommodation, stunning views and romantic settings
Honeymoon
Massage service and excellent food
Honeymoon
Cruises are also popular
Honeymoon
60 years and older
Baby boomers
Pension
Senior travel
Free from family and financial obligations
Senior travel
Wellness, health and medical tourism
Senior travel
Money is no longer a concern
Senior travel
Educated and gainfully employed
Solo Female Travel
Free to explore the world
Solo Female Travel
All Female hotels and spa
Solo Female Travel
Avid shoppers
Solo Female Travel
Involves a certain amount of risk
Adventure risk
Getting hurt while engaging in it is a factor in its appeal
Adventure tourism
Visit to areas with a history of horrific crimes, slavery, genocide, torture, disasters and accidents
Dark tourism
Last chance tourism
Doom tourism
Traveling to places that are environmentally threatened
Doom tourism
Involved people traveling to different place to receive treatment for a disease, an ailment, or a condition, or to undergo a cosmetic procedure and who are seeking tower cost of care, higher quality of care, better access to care or different care than what they
Medical and Wellness tourism (MWT)
Cultural assents of destination
Cultural
Visit a place building or dhrine deemed sacred or holy
Religious tourism
Hallmark event for certain pmace
Festival tourism
Preservation of historic (heritage) monuments, ethnic culture and pristine
Heritage tourism
Tubbataha Reef National Marine Park
Rice Terraced of the Philippines cordilleras
Historic Town of Vigan
Puerto Princesa Underground Ricer National Park
Baroque churches of the Philippines
Heritage tourism
Leisure tourism spent on a cruise
Cruise
Relies on experiences directly related to natural attractions
Nature-based tourism
Appreciating wild animals in their natural habitats
Wildlife Tourism
Observing animals
Killing animals
Safari
Sustainable tourism within a natural and cultural heritage area where community participation, protection and management of natural resources, culture and indigenous knowledge and practices, environmental education and ethics as well as economic benefits fostered and pursued for the enrichment of host communities and satisfaction pf visitors
Ecotourism
Take part in rural area
Rural tourism
Rely on agriculture
Rural tourism
Attractions in the city
Urban tourism
Suffer from deprivation may pin their hopes on poorism
Poorism/Slum tourism or Ghetto tourism
Watching or participating in sports events
Sport tourism
Happens in border town or city
Gateway Tourism
It is a subset of adventure tourism that involved travel to dangerous places or participation in dangerous places or participation in dangerous events
Extreme tourism
Its main attraction is “adrenaline rush”
Extreme tourism
Buildings, paintings, music, songs, dances, food, religion, languages, traditions, events, etc.
Cultural tourism
Cultural, indigenous, film, flower, religious and local produce
Festival tourism
Simple lifestyle, fresh air, organic food, etc.
Rural tourism
Give rise to voluntourism, that is tourism for the sake of helping other people
Poorism/Slum tourism or Ghetto Tourism
Malls, buildings, theaters, restaurants, etc
Urban tourism
Who are seeking lower cost of care, higher quality of care, better access to care or different care than what they could receive at home
Medical and Wellness tourism (MWT)