semester 1 exam Flashcards
study areas 1, 2, and 3
what is an entrepreneur?
what are there characteristics?
a risk taker who creates and operates a new business usually in response to opportunities, a gap in the market etc.
prepared to take risks, demonstrate initiative, and have a shared vision (everyone in the business works together to develop and accomplish a goal).
what are 5 reasons of motivation behind starting a business?
- financial independence
- personal independence
- Making a profit
- fulfill a market need
- fulfill a social need
what is a business manager? what are there characteristics?
run a business on a day-to-day basis to make profit.
they prefer to minimize risks and make calculated decisions where the outcome is pretty clear.
what is a business opportunity?
a wide range of possibilities that a person can perceive as an opportunity and may create a business out of it. may find a business opportunity through innovation, R&D, technological development etc.
what are 6 examples of where business opportunities can arise?
- innovation
- market opportunities
- changing customer needs
- research and development (R&D)
- technological development
- global markets
what are business goals? and why are setting goals important?
business goals set an expected level of accomplishment in a certain period of time, giving businesses a clear purpose and something to aspire towards aswell as provides a business with direction.
in terms of goal setting what is S.M.A.R.T
S pecific, must be clear (500 customer sales by the end of the month)
M easurable, must be quantifiable/contain numbers (so you work out whether you’re on track)
A ttainabe, challenging but not unrealistic (something you know you can achieve if you try your best)
R elevant, must be worthwhile, something that will benefit your business (should be based in current conditions in the market and weak aspects of the business)
T ime bound, must have a deadline or time limit.
what are the different types of goals to be set??
financial goals
social goals
personal goals
what are some examples of financial goals?
making a profit, increasing sales, increase market share, expand the business, improving the way a business operates.
what are some examples of social goals??
community service (sponsorship), employment, social justice (improvement of equality/fair treatment), ecological sustainability (improving protecting of the environment)
what are some examples of personal goals?
business owners may have personal goals set for the business such as:
higher income, improved financial security.
what is concept development?
the development of a business concept in response to an opportunity, when it begins the turn into an actual business.
what is IP?
and list 5 ways to protect IP
intellectual property,
any creation of the mind such as new invention, a brand, a design.
- trademark
- patent
- copyright
- design rights
- domain name
what is a trade mark??
a right granted over a letter, word, phrase, number, sound, smell, shape or logo that a business uses to represent their products. trademark gives owner exclusive rights to use it for commercial purposes etc.
what is a patent?
right granted for any device substance, method or process that is new, inventive and useful.
what is copyright?
this is free and automatic protection over any original work, such as writing, music, art, films, sound recording, broadcasts, and computer programs..
what are design rights?
rights given to an owner to commercially use, license or sell a design. a design could be for a logo, branding, packaging, new invention or new technology.
what is a domain name?
owner can register a domain name (businesses unique address on the internet) so that no one else can register it.
in terms of reasons to start a new business what is financial independence?
means they will not have to rely on income from an employer or being dependent on other people to pay for living expenses.
in terms of reasons to start a new business what is personal independence?
means they simply want to have control over their own destiny, ‘being my own boss’ is something that inspires them.
in terms of reasons to start a new business does making profit mean?
means someone believes that they can earn much more money working for themselves rather than working for someone else.
in terms of reasons to start a new business what does to fulfill a market need mean?
means the recognition of a market need, finding a gap in the market may motivate someone to create a business out of it.
in terms of reasons to start a new business what does to fulfill a social need mean?
means creating a business/selling goods and services for the purpose of making the world a better place.
ex. providing Oppurtunites for unemployed people, focusing on an environmental need.
in-terms of business opportunities what does innovation mean?
changing of improving an existing product or service.
in-terms of business opportunities what does changing customer needs mean?
as markets are changing so are customer needs, business owner my cease an opportunity from any of these identified customer needs such as, online delivery, websites, changing dietry requirments.
in-terms of business opportunities what does research and development (R&D) mean?
business owners undertake R&D to expand their knowledge of products. this can lead to many opportunities. ex: making a new product in response to competitors/ innovation of a product to become superior to competitors
in-terms of business opportunities what does technological development mean?
using technology can change the way you operate as a business for the better, become a lot more organized and productive.
in-terms of business opportunities what does global market mean?
selling products and/or services across the world. creates large business opportunities as it increases recognition, customers, etc.
in-terms of business opportunities what does market opportunities mean?
markets are forever changing; a business owner may identify an opportunity from these changes and turn it into a potential business idea.
what is market research??
market research is a process involving gathering and analyzing information concerning a specific market. can help find out if a gap in the market exists etc.