Semantics And Semiotics Flashcards

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1
Q

Semantics

A

is the study of meaning communicated through language
studies the meaning as communicated by a speaker and interpreted by a listener

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2
Q

Meaning

A

linguistically encoded idea or message content that is to be transferred from the mind of the speaker/writer to the mind of the listener/reader.

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3
Q

Types of meaning

A

Denotative: the relationship between words and the entities which they refer to. It is given by the literal use of lexical items.
Connotative: figurative, non-literal resulting from the context e.g.: head of state

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4
Q

Types of connotative meaning

A

Expressive: type of connotative meaning describing speaker´s emotions or state of mood e.g. Good heavens! (uninformative)
Social: language used to establish and maintain social roles and social relations. The ritualized utterances: greetings, apologies… (uninformative)
Grammatical: grammatical words whose function is to organize syntactically other lexical words e.g.: and, to, for, a, the…
Pragmatic: what do I mean if I say something – a message to the interlocutor

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5
Q

Three speech acts:

A

Locutionary
Illocutionary
Perlocutionary

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6
Q

Semiotics

A

Science of signs

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7
Q

3 basic types of sign

A

icons, indexes, symbols

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8
Q

Indexes

A

Symptoms signifying some circumstance or state
Smoke indicates fire, fever accompanies illness

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9
Q

Symbols

A

The relation between the signifiant and signifié is established by convention
Red – representing revolution, love, blood

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10
Q

Icons

A

The form of iconic signs describes some properties of the entity
The sign form is thus similar to the signified object (photograph, picture, diagram

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