self report design

Question 1

what type of questions can be divided into different types ?

Answer 1

closed questions

Question 2

define likert scales

Answer 2

respondents can indicate the extent which they agree or disagree with a statement using a scale of 5 points

Question 3

give an example of likert scale

Answer 3

statement: zombie films can have an educational value
strongly agree - 1
agree - 2
neutral - 3
disagree - 4
strongly disagree - 5

Question 4

define rating scales

Answer 4

respondents identify a value that represents their strength of feeling about a particular topic

Question 5

give an example of rating scales

Answer 5

Q: how entertaining do you find zombie films ? (circle the number that applies to you )
very entertaining 1-5 not at all entertaining

Question 6

define fixed choice option

Answer 6

item includes a list of all possible options and respondents are required to indicate those that apply to them

Question 7

give an example of fixed choice option

Answer 7

Q: for what reasons do you watch zombie films (tick all those that apply)
- entertainment
- amusement
- to escape
- education
- to be frightened
- to please others

Question 8

what do most interviews follow and what is it ?

Answer 8

an interview schedule which is the list of questions that the interviewer tends to cover

Question 9

why should the interview schedule by standardised for each participant ?

Answer 9

as it will reduce the contaminating effect of interviewer bias

Question 10

what would the interviewer do throughout the interview ?

Answer 10

take notes

Question 11

what may the interview alternatively do ?

Answer 11

may record the interview and analyse later

Question 12

when would group interviews be appropriate ?

Answer 12

in a clinical setting

Question 13

where would the interviewer conduct a one to one interview and why ?

Answer 13

in a quiet room as it would increase the likelihood the interviewee will open up

Question 14

what would be good to begin with in an interview ?

Answer 14

some neutral questions to make the participants feel relaxed and comfortable
–> a way of establishing a rapport.

Question 15

what would the interviewees be reminded of ?

Answer 15

their answers will be treated in the strictest confidence (especially important if the interview includes topic hat may be personal or sensitive)

Question 16

what is key when writing questionnaires and interviews and why ?

Answer 16

clarity because if respondents are confused or misinterpret particular questions this could have a negative impact on the quality of the information received

Question 17

what should be avoided where possible ?

Answer 17

common errors in question design

Question 18

define jargon

Answer 18

refers to technical terms that are only familiar to those within a specialised field or area

Question 19

give an example of a jargon used in a question and what is wrong with it ?

Answer 19

do you agree that maternal deprivation in infanthood inevitably
leads to affectionless psychopathy in later life?
- psychology specialist would know all about MD but to the layperson this would be confusing

Question 20

what features do the best questions have ?

Answer 20

simple and easily understood

Question 21

what happens sometimes with the way in which the question is phrased ?

Answer 21

the author’s attitude towards a particular topic is clear

Question 22

give example of emotive language used

Answer 22

• Boxing is a barbaric sport and any sane person would want it
  banned.

Question 23

what’s wrong with the phrases above ?

Answer 23

the words are emotive and should be replaced with more neutral alternatives

Question 24

give example of leading question used

Answer 24

• Is it not obvious that student fees should be abolished?

Question 25

define leading questions

Answer 25

guides the respondent towards a particular answer

Question 26

define double barreled question

Answer 26

contains 2 questions in one

Question 27

what is the issue with double barreled question ?

Answer 27

the respondents may agree with one half of the question and
not the other

Question 28

give an example of a double barreled question

Answer 28

do you agree with this statement : premier league footballers are
overpaid and should have to give twenty per cent of their wages to
charity

Question 29

give an example of double negative question

Answer 29

I am not unhappy in my job (agree/disagree)

Question 30

define a double negative

Answer 30

sentences or phrases that use two negative words

Question 31

what is the issue of double negative ?

Answer 31

can lead to misunderstanding or ambiguity, so they are usually avoided for clarity