Self-Report Design Flashcards
What should you avoid to make good questions?
- Jargon (big words)
- Double-barrelled questions
- Leading questions
What is a closed question?
- Respondent has limited choices
- Data is quantitative
Strength of closed question:
Easier to analyse = can make graphs or charts for comparison
Limitation of closed question:
Restricted respond = reduces the validity
What is an open question?
- Respondents provide their own answers expressed in words
- Data is qualitative
Strength of an open question:
Not restricted = more validity than statistics
Limitation of an open question:
Difficult to analyse = may be forced to reduce data to statistics
What is the interview schedule?
A standardised list of questions that the interviewer needs to cover
What does the interview schedule reduce?
Interviewer bias
What will a quiet room do to the participant’s responses?
More likely to open up
What should you do to build up a rapport?
Begin with neural questions to make participants feel relaxed
What should you remind interviewees about the interviews?
Confidential - answer will be treated with care
