self report Flashcards
1
Q
what are the two types of self report techniques
A
- questionnaire
- interview
2
Q
questionnaire
A
- a written form of collecting data
- the researcher doesn’t have to be present and the questionnaire is often completed independently
- the person completing the questionnaire is known as the ‘respondent’
- paper based or an electronic format
3
Q
interviews
A
- involves direct questioning on a topic the researcher has chosen (face to face or over the phone)
- interviews can vary: semi structured, structured, unstructured.
- the person being interviewed is known as the ‘interviewee’.
4
Q
types of questions
A
open and closed
5
Q
open questions
A
- used to assess a persons emotions or the reason why they chose certain things
- produces qualitative data
- ask the participant to respond a set of questions and leave a blank space so that they can answer however they want
6
Q
closed questions
A
- give answers to the respondent and they have to choose which is the most appropriate
- produces qualitative data
7
Q
advantages of closed question
A
- produces quantitative data
- easy and quick for participants to respond
- the data collected is quick and easy to compare and analyse.
8
Q
disadvantages of closed questions
A
- very limited choices to answer
- can force participants to pick and choose answer that isn’t true for them
- doesn’t provide any reasoning to why the participants have chosen the option/answer
9
Q
advantages of open questions
A
- provides qualitative data
- provides rich and detailed data
- doest force participants to give particular responses
10
Q
disadvantages of open questions
A
- time consuming for the patriciants to respond and for the researcher to analyse the data collected
- answers may not be relevant to what the researcher is interested in.
11
Q
rating scale
A
- used when the researcher is interested in investigating peoples attitudes towards something.
- involves the participant to make a mark at an appropriate point alongside a numerical dimension, indicating the strength and direction of their attitude.
12
Q
advantages of rating scale
A
- gives the researcher an idea on how strongly a person feels about a certain thing
- provides quantitative data that can be easily compared
- more detailed than a simple yes or no
- easily repeated
13
Q
disadvantages of a rating scale
A
- doesn’t give you a reason as to why the respondents have chosen that answer
- vulnerable to the responses set.
14
Q
likert scale
A
a number of statements for participants to indicate whether they agree/disagree/strongly agree/strongly disagree/undecided
15
Q
disadvantages of likert scale
A
can force a participant to say that they
agree or disagree with a statement when in reality they have no opinion due to a scale with even intervals.
- this reduces the validity of data collected