Segmentation, Targeting, and Test Marketing Flashcards
1
Q
prototype
A
early version of product; for learning not sale
2
Q
minimum viable product
A
earliest, least sophisticated version of the product that is still acceptable and salable
3
Q
alpha testing
A
by company personnel
4
Q
beta testing
A
by prospective customers
5
Q
technology push
A
driven by interesting new technology rather than
verified customer need
6
Q
manufacturer price
A
the price at which the manufacturer will sell to retailers
7
Q
target cost
A
the desired cost to produce one unit of a product
8
Q
net promoter score
A
How likely is it that you would recommend our
company to a friend or colleague?; promoters-detractors
