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BUS111 > Segmentation bases > Flashcards

Segmentation bases Flashcards

1
Q

Geographic

A

Climate / Region / Local population density / Urban, Suburban, Rural locations

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2
Q

Demographic

A

Ethnicity / Age / Gender / Income /
Household consumption

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3
Q

Psychographic

A

Personality attributes / Lifestyles /
Geo-demographics
(where people live, to analyse dynamic of an area)

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4
Q

Behavioural

A

Price sensitivity / Volume of usage / Loyalty / Benefit expectations / Occasion

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BUS111 (4 decks)

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