Involvement in Consumer Decision Flashcards
1
Q
Impulse Purchases
A
Buying a product or service without prior intent. Little to no planning. Decision made before a need was recognised.
Eg. snacks, fast food, magazines, and sale products.
2
Q
Habitual decision-making
A
Minimum search for & shopping efforts, and evaluation of alternative options - before purchasing.
Eg. supermarket purchases: eggs, shampoo, soap.
3
Q
Limited decision making
A
Looking for limited info to see options for products that aren’t frequent.
Eg. clothes, books, music, restaurant meals.
4
Q
Extended decision making
A
High level of involvement in the purchase. Loads of information is gathered. Infrequent purchases that are = high-involvement + high-priced.
Eg. cars, homes, holidays, new technology.
