SEGMENTATION

Question 1

GEOGRAPHIC

Answer 1

REGION, CITY SIZE, MEDIA, DENSITY, STATISTICAL AREA.

URBAN; SUBURBAN; SMALL TOWN; RURAL

Question 2

DEMOGRAPHIC

Answer 2

GENDER, AGE, RACE, LIFE STAGE, BIRTH ERA, HOUSEHOLD SIZE. MARITAL STATUS

INCOME, EDUCATION, OCCUPATION

Question 3

PHYSCHOGRAPHIC

Answer 3

PERSONALITY
VALUES
LIFESTYLE
NEEDS

Question 4

BEHAVIOURAL

Answer 4

RETAIL STORE TYPE
DIRECT MARKETING 
PRODUCT FEATURES 
USAGE RATE
USER STATUS
AWARENESS/INTENTIONS