PLC Flashcards by Christian Fawcett | Brainscape

Q

INTRODUCTION GOAL

A

GET BUYERS TO TRY THE NEW PRODUCT

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Q

GROWTH

A

GROWTH MARKET SHARE AND ENCOURAGE LOYALTY

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Q

MATURITY

A

RETAIN MARKET SHARE AND ENCOURAGE LOYALTY

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Q

DECLINE

A

REMAIN PROFITABLE: KEEP OR PHASE OUT THE PRODUCT

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