Seek And Find Vocab

Question 0

External Data

Answer 0

Facts and figures available in locations outside the company

Question 1

Descriptive research

Answer 1

Marketing research that gathers specific information related to the identified issue, situation, or concern.

Question 2

Objective

Answer 2

A point of view or opinion that is not influenced by bias, prejudice, or outside opinion

Question 3

Internal data

Answer 3

Facts and figures are located inside the company

Question 4

Casual research

Answer 4

Marketing research that focuses on cause and effect and test “what if” theories; also known as conclusive research

Question 5

Primary data

Answer 5

Facts and figures collected specifically for the problem or project at hand

Question 6

Experiment

Answer 6

A marketing research method that test cause and effect by test marketing new products or comparing test groups with control group

Question 7

Conclusive research

Answer 7

Casual research; marketing research that focuses on cause and effect and test “what if” theories

Question 8

Observation

Answer 8

A marketing research method that gathers data by watching consumers

Question 9

Exploratory research

Answer 9

Marketing research that collects information to help the business define its issue, situation, or concern and decide how to proceed with this research

Question 10

Profile

Answer 10

A list of the main characteristics of a person or group of persons that creates a “picture” of the person or group

Question 11

Market share

Answer 11

And organizations portion of the total industry sales in a specific market

Question 12

Cookies

Answer 12

Text files that are put on the website visitors hard drive and then later retreived during subsequent visits to the site in order to track Internet behavior

Question 13

Electronic interview

Answer 13

Surveying individuals via email or Internet websites to obtain research data

Question 14

Marketing research

Answer 14

The systematic gatherers, recording, and analyzing data about a specific issue, situation or concern

Question 15

Focus group

Answer 15

A group formed for the purpose of discussing a specific topic

Question 16

Marketing information management system

Answer 16

An organized way of continuously gathering, sorting, analyzing, evaluating, and distributing marketing information

Question 17

Corporate brand

Answer 17

All the combined impressions and experiences associated with a particular company; a brand representing a company or parent business entity

Question 18

Personal interview

Answer 18

A face-to-face conversation in which a researcher surveys an individual to obtain research data

Question 19

Hypothesis

Answer 19

A statement of the expected outcomes of a research project

Question 20

Predictive research

Answer 20

Marketing research used to help the business forecast future business developments

Question 21

Mail interview

Answer 21

Surveying individuals via the Postal Service to obtain research data