Data Do It Flashcards
Customer service
Activities and benefits provided by a business to its customers to create goodwill and customer satisfaction
Budget
An estimate of income and expenses for a specific period of time
Data
Facts and figures
Distributor
A channel member who helps to sell a business’s products; usually a wholesaler
Estimate
An approximation of data; an ‘educated guess’
Fact
A true statement
Market segment
One of the groups into which the total market is divided
Market share
An organisation’s portion of the total industry sales in a specific market
Place
Marketing element focusing on considerations in getting a selected product in the right place at the right time
Prediction
A forecast made about the future
Price
Marketing element requiring marketers to determine the amount of money they will ask in exchange for their products
Product
Marketing element referring to what goods, services, or ideas a business will offer its customers
Projection
See prediction
Promotion
Marketing element referring to the various types of communications that marketers use to inform, persuade, or remind customers of their products
Sales forecast
A prediction of future sales over a specific period of time
