Sectors, Products & Synergy

Question 1

What are the 5 digital media sectors?

Answer 1

• Moving image
• Websites
• Games
• Audio
• Publishing

Question 2

Name 3 PRODUCTS of the FILM / VIDEO sector

Answer 2

• Films
• Trailers
• Adverts
• Documentaries
• Animations
• Corporate Or Training Videos

Question 3

Name 3 PRODUCTS of the TV sector

Answer 3

• Adverts
• Drama
• Light Entertainment Shows
• Music Videos
• News and Current Affairs Programmes
• Factual Programmes

Question 4

Name 3 PRODUCTS of the AUDIO sector

Answer 4

• Adverts
• Drama
• Light Entertainment Shows
• Music Videos
• News and Current Affairs Programmes
• Factual Programmes
• Podcasts
• Movie soundtracks

Question 5

Name 3 PRODUCTS of the PUBLISHING sector

Answer 5

• E-magazines
• E-newspapers
• Posters
• Flyers
• Adverts
• Magazines
• Newspapers
• E-books

Question 6

Name 3 PRODUCTS of the GAMES sector

Answer 6

• Simulations
• Entertainment
• Educational
• Fitness
• RPG
• Platforms
• Strategy

Question 7

What is SYNERGY?

Answer 7

When one or more media sectors work together

Question 8

Name 2 ADVANTAGES of media sectors working together? (SYNERGY)

Answer 8

• Raises awareness of media product to a wider audience which could increases revenue
• Enables companies to exploit and use each other’s platforms which would allow for a wider distribution of the product
• Creates a greater brand awareness of product so it is more easily recognisable by the audience

Question 9

Name 3 ways the TV / MOVING IMAGE sector could HELP another sector / company? (SYNERGY)

Answer 9

• Show an advert
• Allow company to sponsor a programme
• feature the product on a TV programme
• might develop a TV programme or film based on the product

Question 10

Name 3 ways the AUDIO sector could HELP another sector / company? (SYNERGY)

Answer 10

• Play an advert
• Allow company to sponsor a programme
• Competition on radio programme
• Allow listeners to discuss views and opinions
• Play audio clip from product (e.g. play song) / release soundtrack

Question 11

Name 3 ways the PUBLISHING sector could HELP another sector / company? (SYNERGY)

Answer 11

• Publish a book of product (e.g. story of the film)
• Adverts (e.g. posters / leaflets), print adverts in magazines or newspapers
• publish a magazine based on the product

Question 12

Name 3 ways the WEBSITE sector could HELP another sector / company? (SYNERGY)

Answer 12

• Competitions on site
• forums & message boards
• comment & review sections
• allow users to respond to content
• Adverts