Section One - The Design Process Flashcards
What do disassembly mean
Taking a product apart and examining the bits
When you do a disassembly what do you have to do before you start
Take a photo of the packaging and food and take notes
What do you have to write about in a disassembly
The measurements
The textures and colours
How the product is put together
How it tastes, smells and looks
What is on the packaging of a product
The cost
The ingredients
Nutritional information showing how healthy it is
Clues from the style about target market
Storage and cooking instructions which tell you where to keep the product and how to prepare it
What should you think bout when deciding which faults to make better
The quality, quantity and proportion of ingredients
The size,shape,weight,appearance, texture and flavour
The quality and effectiveness of the packaging
The price
The nutritional value
What do you have to do before designing anything
Decide who your target market is
What is a target group
The group of people you want to sell your product to e.g grouped by age,gender,job, hobbies,lifestyle,income etc
What should you ask your target group generally
What they want the product to be like
What could you find out from your target group
Information about the person e.g age, job, gender
Do they already buy the product you’re thinking of developing
Do they like a particular flavour or colour
When and where do they buy it and where do they consume it
Will they want to buy your version of the product - explain advantages over other brands
Something they want from your product other brands don’t have
What are questionnaires
Forms for people to fill in
What should you include when writing a questionnaire
A title
A brief explanation
A mixture of question types and not too many so people do t get bored
What are the three basic types of questions
Closed questions - limited number of possible answers
Open questions - have no set answer, provide details and opinions
Multiple choice answers - give a choice of answers
How would you analyse closed question answers
Using a graph or chart
What do you start off by asking in interviews
The same sort of questions in questionnaires but ask follow up questions based in the answer
What is an interview
Face to face conversations
Why are interviews good
They give extra information to explain the answers to give more ideas for your product.
More detained information as u can have short conversations with people your aiming to sell to.
What is a problem with interviews
Sometimes more difficult to analyse because you might have asked people different follow up questions
What is sensory analysis
Tasting samples of food and rating how good they are
Why do manufacturers ask consumers to do sensory testing
To find out what they think about new or existing products which help manufacturers decide what characteristics their new product should have
What are the three types of sensory analysis test
Ranking or rating testing - people asked to rank a number of products
Star diagrams - testers rate main characteristics of product on a scale of 1-5
Triangle testing - testers given three samples and asked to say which is the odd one out
When do manufacturers use triangle testing
Trying to develop w cheap or low fat version of a food that tastes the same as the original - they taste two samples of the original and one of the new but aren’t told which is which.
What happens if testers choose the correct product from a triangle test
You need to re-design the product but if they can’t work it out you know you’ve designed a good alternative
How do you do your sensory analysis properly
Target market testers
A quiet area
A sip of lemon water to cleanse pallet in between
Small amounts of food and clean spoons
Use codes or symbols for product so they aren’t influenced by name
Tasters should understand what they are doing
What is the design process
The process of designing and making something
Why do companies spend so much time and money on consumer research
The best products are those that address a real need so the more purple who would actually use a product the more chance the product has of being a roaring success
What does the design process start with
A design brief