Section Four - Marketing And Environment Flashcards
What are the dietary needs of pregnant and breastfeeding women
Extra protein, calcium and iron
what are the dietary needs of elderly people
Cutting down of fats and carbohydrates
What are the dietary needs for athletes
Need food that provides a lot of energy
What are the dietary needs for overweight people
Low fat food
How do economic needs effect what people buy
How much time and money people have influence what they buy
Special offers on products attract customers who want to save money
Some people only buy high quality food no matter what
What kind of foods are popular with children
Entertaining foods like pasta in funny shapes or cereals with free toys
What foods are popular
Entertaining foods
Trendy food like sushi
Convenience foods
How can celebrity chefs help boost sales of particular products
If they endorse it
What can eating sometimes be
A social occasion e.g out at restaurants
What do office workers in cities tend to eat
Sandwiches and quick things at lunch times
Why are convenience foods popular
Because they are for people who lead busy lives as they are quick and easy
Why do people choose free range products
Because they know the animals are treated ethically
What does organic food mean
They are grown naturally without pesticides
Why are fair trade products popular
Because the customers want to make sure farmers get a fair price for their product
Why do some people prefer to buy British or local produce
To support the local economy and to reduce food miles
Why won’t some people eat blue fin tuna
Because it is endangered
What is food that is suitable for Muslims
Halal
What is food that is suitable for Jews
Kosher
How can you Carter for people who obey Relgious food laws
Using particular ingredients e.g some foods like pork are banned and some need to be prepared in a certain way
What are good opportunities for designers and manufacturers to make special products
Cultural and religious festivals
Why might people like a product
It looks good
Tastes good
Packaging is appealing
Some people like trying anything that’s new and exotic
Why do multicultural factors have a lot of influence on food production
Because they increase the variety of food as you can eat food from all around the world. You can try new flavours and spices and they bring different cooking methods like stir fry
How is food production harming the environment
Food resources are in short supply e.g stocks of some fish are low
Processing food uses a lot of energy
Packaging uses up resources e.g trees for paper
Transporting food from far away is expensive and harms the environment
How do you use resources sustainably in relation to food production
Scarce food resources need to be protected like cod
Use renewable energy resources
Less packaging and using renewable packaging from plantations where trees are planted to replace
Reuse and recycle packaging
Why do shops and manufacturers buy food from abroad
Because consumers want food all year round so they buy from abroad when it’s out of season here like assparagus and some just can’t be grown here like banana.
How can transport costs be kept down
Using packaging that stacks well to fit as much as possible on the lorry
Why is local and seasonal food the best
Reduces food miles (distance food travels from where it’s produced to where it’s sold)
What is sustainability
Living in a way that benefits us now and can still benefit people in the future like replanting 3 trees for every 1 cut down
What do foods labelled as free range let consumers know
Animals have a higher standard of welfare than in intensive farming and they are free to roam
Why does free range farming cost more
It is less efficient
What does the fair trade mark let consumers know
That farmers and workers in developing countries receive a fair price
Explain fair trade
The fair trade labelling organisations international sets fair trade standards and supports producers in developing countries. Through fair trade farmers and workers in developing countries get fair prices, decent working conditions and can invest in their communities.
What does the red tractor symbol let people know
The food producers meet standards of food safety, hygienem animal welfare and environmental protection set by the assured food standards scheme. The farm assured food can be traced back to the farms they came from.
What are foods that are labelled organic
Grown without using artificial pesticides or fertilisers. They have a high animal welfare standard and the animals aren’t given growth hormones.
Why is organic food not always good
Isn’t efficient as has a smaller yield
It’s more expensive but some people are willing to pay
What can labelling on products help people make
Informed choices about what they eat
What laws must manufacturers obey
Trade descriptions act
Food safety act
Food standard act
Food labelling regulations
What, by law, must be on the label of pre-packed foods
Name of the product and what it is Weight or volume of the product The name and address of manufacturer Use by date or best before date Cooking instructions How to store the product Any GM ingredients Country is comes from List of ingredients
What should all the ingredients on the label be
Listed so people with allergies can see them
Listed in descending order of weight
When is it required to list the nutritional information
If the product makes a special nutritional claim like low fat and the nutritional information has to back this up
What are some other information that isn’t legally required on labels
Some guarantee a high standard or money back
Symbols to show food is suitable for a particular diet
Suggested accompaniments to the product
Possible allege problems
Traffic light labelling
Recycling symbol to show how healthy it is
Warn about very hot contents
How does the traffic light labelling work
Red, orange and green colours show whether s product has high, medium of low amounts of saturated fat, salt and sugar
Why are most food products packaged
To contain the product neatly
To protect it from being damaged
To preserve the food and extend the shelf life
To avoid contamination
To identity what the product is and give useful information
What are three laws about food packing
It can’t be hazardous to human health
It can’t cause food to deteriorate (to off)
It can’t cause an unacceptable change in the products quality
Explain modified atmosphere packaging
It extends the shelf life of fresh foods e.g fresh pasta
Put in s plastic packaging with s mixture of oxygen, nitrogen and carbon dioxide in particular proportions. It is sealed and chilled. But once opened it has a normal shelf life.
Explain vacuum packaging
Often used for dry foods like coffee. Food is put in plastic packaging then the air is sucked away it is then sealed to keep the food in oxygen free conditions. Once packet is opened follow storage instructions
What is nanotechnology
A new technology that involves using very very small particles
What can some nanoparticles do to packagin
Make it stronger, lighter or more heat resistant
What can adding clay nanoparticles to plastic help the packaging
It can make food last longer as it is better at keeping out oxygen and moisture and some nanoparticles can kill microorganisms
What do some smart packagings use
Nanoparticles to change the packagings properties depending on the conditions e.g milk carton could change colour when milk goes off
How is there a balance between impacts of packaging and food
Packaging takes a lot of energy but it means less food is wasted and using recycled materials reduces environmental impact
Characteristics of glass e.g in bottles
Strong, rigid material
Transparent so customers can see what they buy
Resistant to high temperatures
Can be reused and is easy and cheap to recycle
Heavy
Breaks easily
What are the characteristics of plastic e.g in trays and bottles
Can get rigid or flexible ones Can be transparent or coloured Microwaveable Lightweight Printed on Not biodegradable Some can't be recycled
Characteristics of card and paperboard e.g boxes and packets
Biodegradable Fairly strong Lightweight and flexible Easy to print on Waterproof is laminated Easy and cheap to recycle Can't see the contents and not rigid so product could be squashed
Characteristics of metal packing e.g aluminium in cans
Strong and some are lightweight e.g aluminium
Resistant to high temperatures
Aluminium is cheaper to recycle than extract
Metals can react with some foods
Can’t see the contents
What are the dietary needs of babies and toddlers
Need certain nutrients for growth and development
