Section B Report Structure

Question 1

What 5 things do you need to include in the structure for Section B?
1.
2.
3.
4.
5.

Answer 1

7 P’s
Marketing message
Budget
Timescale
Conclusion

Question 2

What acronym do you use during the marketing mix?

Answer 2

7 P’s

Question 3

What are the 7p’s used for?
Giving __________________ for the business.

Answer 3

recommendations

Question 4

What do the 7 P’s stand for?
1.
2.
3.
4.
5.
6.
7.

Answer 4

Product
People
Price
Promotion
Place
Physical Environment
Processes

Question 5

What does place refer to in the marketing mix:

__________________ strategy.
Location of _____________.
Location of ______________ and ____________.

Answer 5

Distribution
services
supplier
delivery

Question 6

Who are the people referred to in the marketing mix:
1.
2.

Answer 6

Employees
Customers

Question 7

What does process refer to in the marketing mix:
How a product is ______________.
How a product or service is _____________.

Answer 7

delivered
managed

Question 8

For marketing message, you must create a _____________.

Answer 8

A tagline.

Question 9

For budget, you can provide a few __________ to show how they arrived at figures in their budget.

Answer 9

calculations

Question 10

How many campaign elements should you include in your marketing campaign?

Answer 10

2-3

Question 11

For rationale of the budget of each campaign element, you write:
1.
2.
3.

Answer 11

1. Where
2. When
3. Why

Question 12

Timescale must have a ____________ and ____________.

Answer 12

start date
end date