Section A Report Structure

Question 1

What are the 4 headings used for Section A:
1.
2.
3.
4,

Answer 1

1. Introduction
2. Aims & Objectives
3. Justification
4. Reliability/ Validity of Research

Question 2

What 3 things should you write for your introduction:
1. Summarise the ___________.
2. Explain how the business ______(s) should be achieved.
3. Explain the chosen _____________________ and benefits.

Answer 2

business
aim
marketing message

Question 3

What is the first thing you should write under aims and objectives?

Answer 3

The main aim.

Question 4

What are 6 examples of marketing objectives?

Answer 4

Increase market share
Maintain profit margins
Increase brand image
Reduce losses
Increase revenue
Social/ environmental justice

Question 5

How many SMART objectives should you write?

Answer 5

3-4

Question 6

What does SMART stand for?
S
M
A
R
T

Answer 6

Specific
Measurable
Achievable
Relevant
Time-bound

Question 7

What two acronyms should you use for justification?

Answer 7

SWOT and PESTLE

Question 8

What should you include for each point of SWOT and PESTLE?
How each point _______ the business and how the business will ________.

Answer 8

affects
react

Question 9

How many paragraphs should you write for the heading: reliability and validity of research?

Answer 9

2 paragraphs.

Question 10

Name 3 things that secondary research can show?
1.
2.
3.

Answer 10

1. Market forecast.
2. Market trends.
3. Market threats.

Question 11

Highlight __ key themes from secondary research.

Answer 11

2

Question 12

For primary research, you comment on ______________________________________________.

Answer 12

appropriateness, limitations, and advantages

Question 13

For justification, how many analytical tools should be used?

Answer 13

2