Section 9.4 Flashcards
Distribution
entails all activities involved in getting the right quantity of a product to customers at the right time and at a reasonable cost
Intermediaries
retailers or wholesalers who help move products from producers to end users
Retailers
buy goods from producers and sell them to consumers, whether in stores, by phone, through direct mailings, or over the Internet
Wholesalers
(or distributors) buy goods from suppliers and sell them to businesses that will resell or use them
Physical distribution
the process of getting products from producers to customers—entails several interrelated activities
Supply Chain
he entire range of activities involved in producing and distributing products, from purchasing raw materials, transforming raw materials into finished goods, storing finished goods, and distributing them to customers
Effective supply chain management (SCM)
requires cooperation, not only among individuals within the organization but also among the company and its suppliers and dealers
Value Chain
the entire range of its value-creating activities.