Section 5 Flashcards
Public Opinion and Media
what is political discourse?
discussions and relating to politics.
what is mass media?
communicates to a mass of people and technology.
what is hypodermic theory?
intended message is directly recieved.
what is minimal effects theory?
idea that media has little effects on people.
what is cultivation theory?
a worldview generally accepted by the receiver.
what is framing?
giving a news story or specific background.
what is priming?
predisposing media readers or viewers to think and act a certain way.
what is agenda setting?
to focus public attention on issues or topics.
what is pack journalism?
cover same issues and stories rather than seeking their own.
what is equal-time rule?
1934 communication act, provide equal opportunities for airtime.
what is fairness doctrine?
in 1987, became federal rule to provide fair airtime to all sides of the issue.
What is Miller v California?
a test for obscenity, regulation of broadcasting.
what is broadcast media?
Regulated by the FCC.
what is muckraking?
journalist seeking information on scandals or misconduct.
what are sunshine laws?
a law that mandates government proceeding and meeting document be made for the public.
what is FOIA?
1967 act to provide information requested by citizens to allow citizens to know what the government does.
what is political socialization?
people are trained to understand and join a country’s political world.
what is a gender gap?
difference between political opinion in men and women.
what are heuristics?
shortcuts or cues people use to form opinions.
what is political cultures?
shared political beliefs and values.
what are political elites?
providing information to citizens and political strategy.
what are bandwagon effects?
increase coverage of candidates that are doing well.
what is horse-race journalism?
following candidates ever move through campaign.
what is collective public opinion?
opinion of an entire group.
what is a mandate?
authority and influence an elected official gains.
