Section 4 Ch. 4-7 Flashcards
the cheaper something is, the more of it we will buy
Law of demand
is the desire to own something and the ability to pay for it.
Demand
The law of demand is the result of two separate patterns of behavior that overlap
Substitution and income effect
takes place when a consumer reacts to a rise in the price of one good by consuming less of that good and more of a substitute good.
Substitution effect
occurs when the change in consumption results from a change in income.
Income effect
is a table that lists the quantity of a good that a person will purchase at each price in a market.
Demand schedule
is a table that lists the quantity of a good all consumers in a market will buy at each different price.
Market demand schedule
a graphic representation of a demand schedule.
Demand curve
a Latin phrase that means “all other things held constant”
Ceteris paribus
a good that consumers demand more of when their incomes increase.
Normal good
a good that consumers demand less of when their income increases.
Inferior good
two goods that are bought and used together.
Compliments
goods used in place of one another.
Substitutes
a measure of how consumers react to a change in price.
Elasticity of demand
not very sensitive to price change
Inelastic
sensitive to price change
Elastic
take the percentage change in the demand of a good, and divide this number by the percentage change in the price of the good.
Elasticity formula
describes demand whose elasticity is exactly equal to one.
Unitary elastic
the total amount of money a firm receives by selling goods or services.
Total revenue
Elastic demand comes from one or more of these factors:
- availability of substitute goods
- a limited budget that does not allow price changes
- the perception of the good as a luxury item
Supply: the amount of goods available.
Supply
the tendency of suppliers to offer more of a good at a higher price.
Law of supply
is used to described how much of a good is offered for sale.
Quantity supplied
shows the relationship between price and quantity supplied for a specific good.
Supply schedule
is all of the supply schedules of individual firms in a market.
Market supply schedule
is a measure of the way suppliers respond to a change in price.
Elasticity of supply
the change in output from hiring one additional unit of labor.
Marginal product of labor
is a level of production in which the marginal product of labor increases as the number of workers increase.
Increasing marginal returns