Section 3: Applied examples Flashcards
Example of Interpellation in everyday life?
A police officer saying “Hey you!” causes you to turn around and see yourself as a subject of authority. Similarly, ads that call you a “responsible consumer” position you ideologically.
Example of the Ritual Model of Communication?
Watching the national news every evening as a family reinforces shared beliefs and a sense of national belonging—even if the news isn’t new.
Example of Anchorage in advertising?
A fashion ad shows a model with the caption “Bold. Fearless. You.” The words guide viewers to read the image as empowering, even if it’s just selling clothes.
Example of Textual Poaching?
Fans writing queer fan fiction about straight characters in a TV show. They reinterpret the characters to reflect their own identities and desires.
Example of the Culture Industry at work?
Hollywood superhero films follow a repetitive formula: good vs evil, male hero, happy ending—produced for mass appeal and maximum profit.
Example of Banal Populism in media?
Morning talk shows that frame political elites as out of touch and celebrate ‘ordinary people’ as heroes—without overt political affiliation.
Example of Deterritorialization in pop culture?
A Canadian teen listens to K-Pop, follows African American dance trends on TikTok, and uses Japanese slang—all without visiting those places.
Example of Soft Propaganda?
A war movie that focuses on the heroism of soldiers, subtly promoting nationalism without explicitly discussing politics.
Example of Subaltern Counterpublic?
A feminist podcast for racialized queer women that provides space to discuss issues ignored by mainstream media.
Example of Relational Labor?
A Twitch streamer who spends hours chatting with fans in real time, thanking donors, and managing their online persona to maintain loyalty.
Example of Media Rituals?
Watching the Super Bowl every year, regardless of interest in football, because it’s a cultural event that brings people together.
Example of Oppositional Gaze?
A Black woman watches a TV show and critiques the lack of Black female agency, refusing to passively accept the dominant portrayal.
Example of Pseudo-Individualization?
Spotify recommends “unique” playlists that still follow the same formulaic pop structures, giving a false sense of personalization.
Example of Pre-Propaganda?
A long-standing myth that people on welfare are lazy paves the way for political campaigns that cut social benefits.
Example of Participatory Culture?
TikTok users remix trending sounds and memes, adding their own spin. They aren’t just consuming—they’re creating culture.
