Section 2: Theorist-concept matching Flashcards
Who developed the concept of Interpellation?
Louis Althusser. He argued that ideology turns individuals into subjects by “hailing” them through institutions like media or education.
Who theorized the Public Sphere?
Jürgen Habermas. He described it as a space where rational-critical debate can occur among citizens outside of state and market control.
Who coined the term Constitutive Rhetoric?
Maurice Charland. He argued that rhetoric doesn’t just persuade—it brings political subjects into being through language.
Who introduced the idea of Technoscape?
Arjun Appadurai. It’s part of his five -scapes model for global cultural flows.
Who is associated with the concept of Anchorage?
Roland Barthes. He used it to describe how text fixes the meaning of an image in visual media.
Who developed the Culture Industry critique?
Theodor Adorno and Max Horkheimer. They argued that culture under capitalism becomes commodified and discourages critical thought.
Who introduced the concept of Textual Poaching?
Henry Jenkins. He used it to describe how fans remix and reinterpret media content creatively.
Who developed the Ritual Model of Communication?
James Carey. He contrasted it with the transmission model, focusing on communication as a shared cultural practice.
Who coined the term Media Rituals?
Nick Couldry. He showed how media routines reinforce the central role of media in social life.
Who is associated with the concept of Myth in semiotics?
Roland Barthes. He argued that myth naturalizes ideology, making cultural values appear as “common sense.”
Who wrote Speaking Into the Air and critiqued the fantasy of perfect communication?
John Durham Peters. He emphasized that communication is shaped by failure, longing, and impossibility—not clarity.
Who introduced the concept of the Oppositional Gaze?
bell hooks. She described how Black women resist stereotypical media representations through critical viewing practices.
Who coined Subaltern Counterpublics and critiqued the public/private divide?
Nancy Fraser. She argued for multiple, inclusive publics and participatory parity in communication.
Who developed the concept of Cultural Hybridity?
Marwan Kraidy. He argued that hybridity can challenge or reinforce power depending on the context of cultural blending.
Who is associated with Dark Sousveillance?
Peterson-Salahuddin. They described how marginalized communities use surveillance technologies to document and resist oppressive systems.
Who theorized the Panopticon and Docile Bodies?
Michel Foucault. He showed how modern surveillance produces self-regulating individuals through power/knowledge structures.
Who is credited with the concept of Black Luminosity?
Simone Browne. She used it to describe the hypervisibility of Black people under racialized surveillance systems.
Who wrote about Agitation vs Integration propaganda?
Jacques Ellul. He defined types of propaganda based on whether they aim to incite change or maintain the status quo.
Who developed the idea of Relational Labor in creator cultures?
Brooke Erin Duffy. She described the emotional work content creators perform to sustain relationships with audiences online.
Who analyzed K-Pop as Sub-Empire and discussed hybridity in East Asia?
Doobo Shim. He used K-Pop as a case study of regional power in global media flows.
