Section 3

Question 1

Niche Audience

Answer 1

The audience of the specialist interest media product that may only appeal to a small number of people or those that fall within a specific demographic profile.

Question 2

Mainstream

Answer 2

An audience that consumes a product that appeals to a wide range of age groups and cultures.

Question 3

Demographics

Answer 3

When media producers study the breakdown of their target audience based on variables in age, ethnicity, gender, economic status or class, level of education, hobbies and interests and lifestyle choices.

Question 4

NRS Social Grades

Answer 4

Method of classifying demographics based on occupation and income developed by the National readership survey.