Section 2

Question 1

what are the seven stages of production of a media product?

Answer 1

The seven production stages of a media product are:

1. Pre-production
2. Production
3. post production
4. Distribution
5. Marketing
6. Exhibition
7. Consumption

Question 2

whats involved in the pre-production stage of the film and broadcast industry?

Answer 2

The pre-production stage of the film and broadcast inustry involves work done on film or broadcast programme, before full-scale production begins.

Question 3

whats involved in the production stage of the film and broadcast industry?

Answer 3

The production stage of the film and broadcast industry involves actual shooting and recording of raw footage.

Question 4

whats involved in the post - production stage of the film and broadcast industry?

Answer 4

The production stage of the film and broadcast industry includes the complete editing, color correction, and the addition of music and sound added and changed to a film after the footage is created.

Question 5

whats involved in the distribution stage of the film and broadcast industry?

Answer 5

The distribution stage of the film and broadcast industry includes the process of making a film or tv show available for viewing by an audience.

Question 6

whats involved in the marketing stage of the film and broadcast industry?

Answer 6

Film marketing consists of different elements such as advertising, press releases, media involvements, interviews, and most prominently Social Medias nowadays.

Question 7

What is below the line marketing?

Answer 7

Below the line marketing is where a specific audience is targeted. This type of advertising is usually free or a very low budget.

Question 8

What is above the line marketing?

Answer 8

Above the line marketing is where a mass media audience is targeted and likely costs businesses and companies a lot of money.
Above the line advertising is usually done through media conventions such as television and the interent.

Question 9

What does synergy mean?

Answer 9

Synergy is the promotion and sale of a product across different
Medias by forging a connection. Conglomerates are formed to create synergy
In order to cross-promote.
A synergy is where two companies join together in order to create a media product such as a film as it allows them to have a higher budget and more assets.

Question 10

Traditional advertising

What is traditional advertising?

Answer 10

Traditional advertising are methods of advertising that have been used for many years.
Example:
Newspapers and television adverts.