Section 1: Social Influence

Question 1

what is Social Influence?

Answer 1

peoples thoughts, feelings and behaviours are affected by other people

Question 2

What is conformity?

Answer 2

changing what we do in response to real/imagined pressure from others

Question 3

What is Identification?

Answer 3

they want to be associated with them, adapt to fit in

Question 4

What is Internalisation?

Answer 4

go along with the group and take on their views. believe they are wrong and group is right (worst one)

Question 5

What is Compliance?

Answer 5

Conforming publicly but internally not (shallowest form)

Question 6

‘fitting the norm’

Explain normative social influence
(link to Identification)

Answer 6

believing a group have the power to accept or reject us.

We want to be associated with them

Question 7

‘go with the flow’

Explain Informational social influence
(link to internalisation)

Answer 7

If we are unsure we turn to group for knowledge as we desire information.

We take on their views believing we are wrong

Question 8

(-) Types of conformity can be hard to distinguish

Answer 8

Can be assumed someone is publicly complying
However, they could have internalised the idea and when in private forget the info given.
This suggests its difficult to determine

Question 9

(-) informational influence is moderated by the type of task

Answer 9

There might not always be a clear way of validation physically.
Info influence can’t be determined by subject criteria must be made by social conscious.
This suggests majorities exert greater influence on issues of social rather that physical matters

Question 10

(-) normative influence as an explanation of conformity may not be detected

Answer 10

• some people do not realise that other people have caused their behaviour.
• exp. Nolan found that individuals claimed norm had no influence (on energy use) but it had the biggest
• This suggests people rely of beliefs and underdetect the impact of normatice influence

Question 11

Jeness (1932) back up study

Answer 11

• Ambiguous situation (white beans in a jar)
  psych students guessed individually then in groups of 3.
• Found that almost all changed their answers females > males.
• Demonstrates power of conformity by social influence.

Question 12

What was Asch (1951) Aim

Answer 12

The extent of social pressure from majority group on conformity

Question 13

What procedure did Asch(1951) use