Section 1 Flashcards
What do UX designers do?
UX designers employ design skills, processes, and knowledge to improve customers interactions and experiences with a variety of products and service, digital and otherwise.
For any given project, the UX designer maintains a balancing act between designer and scientist while adhering to the following what four stages?
User research. Design. Testing. Implementation.
What is the product managers role?
The product managers role is to make sure product is competitive and solves a problem and overseas the work of designers and programmers to make sure they are working towards the agreed-upon vision.
What is a developer?
A developer is an engineer who works on the actual software code. This could include mobile, backend, frontend, machine learning etc.
What is the role of the designer?
The role of the designer is anyone working on the aesthetics of the software. This could include UX designers,UI designers, Visual designers, And graphic designers.
What is the job of a UX designer?
The job of a UX designer is to flush out how the pieces Of the product work together and conduct research to ensure that the product and its future iterations are effective for the users
What are six typical deliverables of a UX designer?
User personas. Usability testing results in analysis. User research findings. He’s are flows. Information architecture. Wire frames or Proto types of various design Fidelity.
When it comes to working with other team members within a product team what does a general workflow look like?
Finalized wired frames or prototypes are handed off to a UI designer to bring to life by a visual details, and after all the design work has been finished, final implementation is then handled by the development team.
What are the top two things that come to mind when you think of experience design?
Computers. Mobile phones.
Walt Disney pioneered Que focuses on improving the experience of waiting? What is Que psychology?
Que psychology focuses on improving the experience of waiting.
Define way finding?
The orientation and navigation of people or animals in a physical space.
Who is the father of UX or user experience?
Don Norman came up with this phrase during his time in Apple.
User experience refers to what?
It refers to any interaction a user has with the product or service.
Give to examples of a user experience?
An app. A website.
What three things is a user considering in regards to user experience when using an app or website?
Is the product easy to navigate. Is it easy to find the information you need. Is it easy to complete the desired task. Creating products and features that are relevant, logical and a pleasure to use.
What is feng Shui?
It literally translates as a wind and water, and refers to the spiritual arrangement of objects EG furniture in relation to the flow of energy or chi in practice, things we is all about arranging your surroundings and the most optimal, harmonious or user-friendly way, be it an office, bedroom or entire building. It concerns everything from layout and framework to materials and colors.
What is the goal of UX design?
To create an intuitive user-friendly experience.
The ancient Greeks develop to what in 500 BC?
Ergonomics
You UCD?
User centered design
User centered design is sometimes referred to as what?
HCD or human centered design.
How does UCD put the user at the center of all design decisions?
It does so by prioritizing users needs and requirements.
Hey good UX designer uses what principles?
UCD principles to ensure that the user is always at the center of the design process.
As a UX designer, it’s not enough to understand what her user needs. You need to go one step further and do what?
You need to go one step further and understand what motivates your users.
Who was the first person to describe human motivation in a structural framework?
Abraham Maslow in 1943.
What was Abraham Maslow’s famous theory called?
Maslow’s hierarchy of needs
What are the five stages the Abraham Maslow says human motivation generally move through?
Physiological needs. Safety and security. Social belonging. Self-esteem. Self actualization.
Physiological needs?
Basic human needs such as air, food, and water.
Safety and security?
Needs such as personal security, financial security, and health. A home, steady job, and secure income can go along way towards fulfilling his needs.
Social belonging?
Social belonging or needs related to the feeling of love and belonging. Human beings have a need to belong to groups. These groups can be big, like a works place or sports team, or small, like a family or significant other.
Self-esteem?
Needs related to how we feel about ourselves. Human beings have a need to be respected and valued, Both by others and themselves.
Self actualization?
Once all the previous needs have been fulfilled, human reach what Maslow calls self actualization. Only then can we attempt to realize our full potential and be all that we can be.
What are the five steps in the design hierarchy of needs?
Functionality. Reliability. Useability. Proficienty. Creativity.
Functionality?
If basic functionality needs are not met, users will abandon the product. Eventually, the product will cease to exist.
Reliability?
The product must function consistently, and they users documents and data must be safe.
Usability?
The design of the product must be intuitive and easy to use, reducing the likelihood of user errors
Proficiency?
This level speaks to product maturity. The product not only meets base level functionality but also goes above and beyond I help in the user meet goals they have may have not otherwise anticipated
Creativity?
This is where form, function, and use ability come in. A product that achieves this level moves beyond having users and instead fans. These fans evangelize and promote the product. Think about the major competitors in various industries. Some users live by Apple‘s products while others wouldn’t be caught dead using Apple products. A similar phenomenon exist in the game industry, with some gamers preferring Sony, some Microsoft, and others Nintendo.
What is an example of iPhone functionality?
The iPhone mount basic needs such as making and receiving calls and sending text messages.
Example of iPhone reliability?
The software and hardware were both very reliable. You could check your email without the app crashing, and accidentally drop in the device wouldn’t necessarily lead to a cracked or broken phone.
Example of iPhone proficiency?
The phones design and user centered focused made intuitive and easy to use.
Example of iPhone proficiency?
The iPhone introduced features users didn’t even know they need it. In the beginning, things as simple as email and Internet access revolutionary concepts for a mobile device, but nowadays we can even call taxis, check our bank balances, and identify catchy songs using an assortment mobile apps.
Examples of iPhone creativity?
The iPhone sported asleep design and came with unique, touch based interactions.
What does FBM stand for?
The fog behavior model
What is the fog behavior morning?
It states that three components must occur simultaneously to have a tangible effect on behavior, motivation, ability, And prompt also knowing a design as a trigger
Summarize the fog behavior
Model into a formula?
Behavior=morivation X ability X prompt
The creation or the extension have a behavior must involve the following three items?
A motivated group or individuals. The fundamental ability to To complete the action itself. A prompt to engage, remind, produce, or cokes a group or individuals to complete action.
In the fog behavior model what is another term that is used for action line?
Behavior threshold
What are the two type of prompts in the fog behavior model?
Internal prompts. External prompts.
What is an internal prompt?
Includes loneliness, boredom, hunger feelings that are universal to the human condition.
What is an external prompt?
Typically involves outside factors like the ease of using a mobile app for finding a local restaurant.
As designers we typically focus on what type of prompts?
External props as elements we can build into our products and services.
Give eight examples of external prompts?
Text messages. Push notification. Sells calls. Advertisement. In application or on-site notifications i.e., read Facebook notifications. Event scheduled in calendar. Alarm or alert. Contextual notification based on time or location.
What are fogs seven strategies to influence behavior?
Reduction. Tunneling. Tailoring. Suggestion. Self monitoring. Surveillance. Conditioning.
Reduction?
Simplifies a task that the user is trying to do
Tunneling?
Guides a user through a sequence of activities, step-by-step.
Suggestion?
Gives suggestions to the user at the right moment and in the right context.
Self monitoring?
Enables the user to track their own behavior in order to change it and achieve a predetermined outcome.
Surveillance?
Observes the user overtly to increase a target behavior.
Conditioning?
Relies on providing reinforcement or punishment to the user in order to increase a target behavior.
What is the enemy of motivation?
Friction
Friction?
Friction is defined as interactions that inhibit people from intuitively and painlessly achieve their goals within a digital interface.
What is user center design?
It is a framework that places the users at the center of the design and development process. It focuses on who will be using the product, the task that they need to complete while using the product, and the environment and which they’ll use the product i.e., the products context of use.
What is UCD?
User center design
UCD address as what?
You see Dee addresses the whole user experience and aims to improve human well-being by creating products that are useful, usable, and accessible. This is achieved through focusing on usability and employing a user driven evaluation and iteration process.
What is another way to say user centered design?
Human centered design for HCD
What are some of the differences with human centered design versus user centered design?
Human centered design broadens the focused considered the impact on all stakeholders who might be affected by the design of a system or product beyond just the end-users direct interaction with the system or product itself.
What is human computer interaction or sometimes called HCI?
HCI aims to understand how people interact with computer systems and to what degree computer systems are designed to facilitate successful interactions with humans. HCI, therefore, is a broader and separate field from UCD, though both practices share some similarities in their aim to designed for human/user needs and capabilities.
What are the three main phases of UCD or user centered design?
Discover. Concepting. Prototyping and user testing.
What does the term discovery mean?
The goal of this phase is to identify those will be using your product, the conditions they’ll use it under, any business requirements you might have, and finally, these user needs of your product. To put it simply, this is where you determine what it is you’re building. This phase typically consist of competitive analysis, audience definition, user scenarios and surveys.
What does the term concepting mean?
This phase is all about creating design solutions and address your business and user requirements. You’ll be crafting wire frames, user flows, mock ups, and finalized interface designs.
What does the term prototyping and user testing mean?
During this phase, he’ll determine if your design solution is effective via User testing, Ideally with actual users. Will discuss specific methods of testing later on in the course.
What are the four sub stages of discovery?
Competitive analysis. Audience. User scenarios. Contant survey.
Competitive analysis?
Before you do anything else, you need to understand the competition in your space to decide how your software will compete.
Audience definition?
Making informed design decisions is impossible without first identifying the recipients of your design.
User scenarios?
By creating scenarios in which your potential users will need your software to accomplish a goal, you can identify features and functions crucial to the success of your app.
Contant surveys?
Surveys are a great way to learn about your audience and HONNE in on functions that might address their needs.
What are the four sub stages of concepting?
Process clothes. Site map. Wire frames. Design.
Process flows?
This is where you get into the specific path a user can take within your software, typically via user stories and flow chart.
Site map?
This is a Diagram that shows the navigation layout of a particular website or app. A site map details all of the pages contain within a website or app, showing how they’re connected together and they’re corresponding hierarchy.
Wire frames?
Wire frames help you quickly lay out your designs before you begin pushing pixels around in sketch. All sa is a great tool for quickly drafting wire frames.
Design?
And with wire frames and user flows, you can now start marking up your actual design in sketch or another design program of your choice.
What are the four substages of prototyping and user testing?
Prototyping. He’s are testing. Review. Approval.
Prototyping?
Prototypes allow you to test the functionality of your design against actual users. He can be a simple Or as complicated as necessary. Later down the road, will introduce you to programs you can use to put together quick prototypes, no coding required.
User testing?
In this phase, you’ll present your finalized designs and/or prototypes to actual users and analyze the results. Where are they getting stuck? What features are they missing? This is your chance to see where your current design can be improved.
Approval?
This is the final phase, which means it’s time to make the ultimate decision about what days and what goes. If something works, it makes it way into the development phase and, ultimately, into the product. If something doesn’t work, you start the process over again and attempt To improve it’s based on your Findings
Approval?
This is the final phase, which means it’s time to make the ultimate decision about what stays and what goes. If something works, it makes its way into the development phase, ultimately, and to the product. If something doesn’t work, you start the process over again and attempt to improve it based on your findings
What are suggestions for remembering all of the stages?
Try creating flashcards, Chegg and Anki are handy apps for creating flashcards on your phone, you may have even discovered these well completing your project for the intro UX design course. You can also try highlighting the terms using our in platform notes feature
As a UX designer, you need to do more than solve your users problems, how do you do this better than your competitors?
You need to solve them more efficiently, or swiftly, and more easily than any other solution on the market. Discovering, understanding, and catering to the needs of your users is the basis of user-center design.
Why is it important to remember that you were not your user in UX design?
Never assume that everyone is like you. Especially when it comes to designing websites and software. This way of thinking can lead to mistakes and inefficient designs.
With UX design it is important to put yourself in a ________ _________?
User mindset – you are creating it for someone with completely different needs and motivations than your own.
What is responsive web design?
Both websites in web applications can build using this technical approach that enables webpages to re-organize their content based on the type and size of the device they’ll be viewed on
What is responsive web application?
This means that you need to design a Web application capable of altering how It displays its content based on the type of device it’s being viewed on
What is A native Application?
Native apps will only work with a specific operating system and must be downloaded to a device running that particular operating system. Apps in the Google play store, for example, can only be downloaded to smart phones and tablets that use the android operating system. Native apps are also available to use on desktop devices, for example, MacBook users can download native apps from the Apple store to use on MacBook computers. Native apps vary in the nature of their content and interactivity, what differentiates them from websites and web applications is there specificity to a certain operating system an inability to run in the browser. Some examples of native apps that you might be familiar with our Spotify, WhatsApp, Instagram, slack, and Trello, though these offer responsive web app versions that can be run in the browser as well
What is the iteration cycle in UX design?
Iterative development of user interfaces involves steady refinement of the design based on user testing and other evaluation method. Typically, when would completed design and note the problem several test users have using it.
What is the definition of design thinking?
It’s a solution focused discipline that Ames to match a customer needs with well designed, technologically feasible solutions. On this process is most often used by designers, it isn’t necessarily exclusive to designers. It can be applied to virtually any common problem in order to find creative solutions.
Be sure to start documenting your project plan using________. _______ ________?
Design thinking process
Human centered?
Usability, desirability
Technological innovation?
Feasibility
Business needs?
Viability
What makes up the triangle or three areas of design?
Human centered. Business needs. Technological innovation.
Design thinking is not problem focus but rather_______ __________?
Solution focused
What are the eight steps in the design thinking process?
Understand. Observe. POV. Ideate. Prototype. Test. Tell story. Present.
What two steps make up the inspiration section in the design thinking process?
Understand. Observe.
What two steps make up the conceptualization step in the design thinking process?
POV. IDEATE.
What two steps make up the iteration steps in the design thinking process?
Prototype. Test.
What two steps make up the exposition in the design thinking process?
Tell story. Present.
Understand?
In order to solve a problem, you need to understand a problem. The first Stage in the design thinking process Is all about taking the initial steps to warrant understanding the problem at hand. You’ll create problem statements, like we’ll be doing using the double diamond strategy in the next exercise and perform competitor analysis to ensure you understand that only what you create but the landscape you’ll be trading in, as well
Observe?
In the second stage of the design thinking process, you will be performing user research in order to observe your potential users and determine their needs and goals. User interviews and surveys fall under the stage.
POV?
In this stage, your goal is to step into the shoes of your users and see your product from their point of you. This is the reason why we create design personas. The closer we get to our users, the greater our chance of fulfilling their needs efficiently.
IDeate?
Now that you’ve collected all these observations, it’s time to make ideas out of them. This is the part of the creative process that allows you to explore a wide variety and large quantity of diverse possible solutions. The purpose of ideation Is to move on obvious in order to explore a full range of ideas. User flow/journeys and card sorts fall under this category.
Prototype?
This is the experimental stage of the process. Transform your ideas into a physical format so that they can be experienced and interacted with by others build wire frame after wire frame, and turn them into interactive prototypes, after receiving feedback, of course. Throughout this process additional insights and empathy building will occur.
Test?
In this stage, you’ll be testing your prototypes with real users, collecting feedback, then improving an iterating on your designs Again and again. Validating your designs in the early stages is a great way to solve problems before they reach a product development team. Use observations and feedback from people to create new hypotheses before starting the process over.
Tell story?
As designers, we often times must justify our design solutions to colleagues, managers, and stakeholders. This step is all about explaining and defining designed decisions via effective storytelling while still being open to critique and feedback.
Present?
This comes after you’ve prepared all of your research, design solutions, and prototypes and are confident that your design is ready to be handed off to developers. Your goal at this point is to communicate What developers should code based on your blue prints
What are the two additional steps that may or may not happen outside the design thinking process?
Pilot. Business model.
Pilot?
In this late stage, you’ll be working with other team members to correctly implement and pilot your designs. This is where your design comes to life. This is especially relevant in a highly collaborative work environment.
Business model?
This step could either come before or after the product is built. At this stage, your product is complete, however, you need a business model to manage it. How will you monetize your product? What teams do you need to operate your product? How will you respond to customer feedback and problems? Design a business model that will enable your team or teams to successfully manage your new product. Often times it makes sense for the business model to come first, but consider the following situation. Imagine that one of the apps you design for this course is popular among your testers, you receive positive feedback and realize there’s a demand for your creation. It like to turn this idea into a fully functional app sold on the App Store. In this scenario, you’ll have completed the UX design first and we will need to come up with the budget, hire a team, and everything else related to this new business as the last step.
__________ _____________ Explores a problem space in the context of understanding users, technological feasibility, and business requirements to discover possible solutions
Design thinking
_________ On the other hand, is focused on how to make the solution itself useful and usable by taking into account the users capabilities and limitations. Therefore, UCD is likely to be most useful when you have already Identified a solution or are working on making improvements to an existing solution.
UCD
______ ________ with its focus on ideation, Is better suited to understanding and defining a problem space in order to discover innovative solutions
Design thinking
Understand?
In order to solve a problem, you need to understand a problem. This first stage in the design thinking process is all about taking the initial steps towards understanding the problem at hand. You’ll create problem statements like will be doing using the double diamond strategy and perform competitor analysis to ensure you understand not only what you’re create but the landscape you will be creating in as well.
Observe?
In the second stage of the design thinking process You’ll be performing Usery search in order to observe your potential users and determine their needs and goals. User interviews and surveys fall under the stage.
POV?
In this stage, your goal is to step into the shoes of your users and see your product from their point of you. This is the reason why we create design personas. The closer we get to our users, the greater our chance of fulfilling their needs efficiently.
Ideate?
Now that you’ve collected all these observations, it’s time to make ideas out of them this is the part of the creative process that allows you to explore a wide variety and large quantity of diverse possible solutions. The purpose of ideation Is to move beyond the obvious in order to explore a full range of ideas. User flows/journeys and card sorts fall under this category
Prototype?
This is the experimental stage of the process. Transform your ideas into a physical format so that they can be experienced and interacted with by others. Build wire frame after wire frame, then turn them into interactive prototypes after receiving feedback, of course. Throughout this process, additional insights and empathy building will occur.
Test?
In this stage, you’ll be testing your prototypes with real users, collecting feedback, then improving an iterating on your design again and again. Validating your designs in the early stages is a great way to solve problems before they reach a product development team. Use observations and feedback from people to create new hypotheses before starting the process over
Tell story?
As designers, we often times minus justify our design solutions to colleagues, managers, and stakeholders. This step is all about explaining and defending design decisions via effective storytelling are still being open to critique and feedback.
Present?
This comes after you’ve prepared all your research, design solutions, and prototypes and are confident that your design is ready to be Handed off to developers. Your goal at this point is to communicate what developer should code based on your blueprints.
In order to design a product that solves the problem, it’s important to first do you want?
Defined the problem
Before you begin design solutions for your product you need to be able to?
You need to be able to isolate and define the court problem you want to address.
What can you do to help you develop a better understanding of the business objectives for a product or service?
Ask questions
What are three good questions you can ask to better understand the business objectives of the product or service?
Is the business seeking to increase newsletter subscriptions. Do customers call about a specific problem with the product, and is the business objective to reduce those calls. Is the products so hard to use at the customers switch to competitors products, and is the business objective to increase customer retention?
Give two reasons that you should revisit your problem statement?
Did you validate or invalidate any hypotheses? Or any results surprising?
What is the business objective?
The business objective is whatever goal a business wants to achieve. It has everything to do with your client and their stakeholders.
Stake holders?
Stakeholders are individuals who may affect or be affected by any decisions made During a project and can include anyone from the CEO to customer service agents
What are three good questions should be asked when considering the business objective?
What is it they want to achieve with this product. What is their main goal. What is their mission.
What is the ultimate aim of design thinking?
It is to reconcile peoples desires with technical feasibility and business viability
As you ask designers we are always trying to do work?
We are trying to engage directly with real people and develop a deep understanding of their goals with real people and develop a deep understanding of their goals and needs
Most new products don’t create brand new markets rather they do you what?
They improve on existing ones
If we were creating a travel app what would be one of the first questions that we might ask ourselves?
What do travelers think of the current travel guide on the market? The answer to this question could give us our first insight into whether there’s a problem that needs to be solved or not. You may find it must travel to use lonely planet or TripAdvisor are perfectly happy with the results
What is something else you might find out that can help you with the travel app?
You may also find the travelers are tired of the typical tourist spots recommended by these guides and would prefer lesser known spots that are more popular with locals
Buy researching our competitors we can find out what?
We can identify opportunities for creating solutions to problems that users encounter with existing products or services, in this case, travel guides. Turning our focus towards ways in which the business should achieve success by taking advantage of weaknesses and existing products helps us to shape our business objectives
Buy researching our competitors we can find out what?
We can identify opportunities for creating solutions to problems that users encounter with existing products or services in this case, travel guides. Turning our focus towards ways in which the business could achieve success by taking advantage of weaknesses in existing products helps us to shape our business objectives
It is important to make sure that business objectives are aligned with what?
With user goals
What is an example in the travel industry that we might think of to show how the business objective is aligned with user goals?
If a user goal for travel guides is to find lesser known spots away from the touristy sites, a business objective of getting users to sign up for newsletters about the most popular tourist hotspots would likely fail as this does not aligned with the goal that users want to achieve.
In the above example how would we make sure that the business call of increasing newsletter subscriptions aligns with the user goal in regards to the travel app?
To do this, the business needs to provide content that users wish to see. If there’s a reason why this can’t be accomplished, you’ll need to ask more questions to establish how his business call came about. You can’t address a problem effectively unless you understand it in its entirety.
Once you’re able to answer your initial question what do travelers think of the current travel guides on the market, what will It help with?
Predicting the future becomes a little easier. We can better predict it if you’ll be able to solve the problem by understanding or potential users problem. This is key if we want to develop a product that works in sells
In our travel guide scenario Give an example of what a service would be and what a product would be?
In our travel guide scenario, a service would be a subscription to the contact provided by the business and the product would be the method of delivering the content. Before digital products, this was an easier distinction to make because the continent was likely delivered in paper or as a book, whereas today the method of delivery could be a website or app
When thinking about the context that the product will be used what might be the next question we might ask?
It might be where we answer the what, where, why, when, and how are product or service. Imagine you’ve done your research to uncover insights about existing travel guides, and you’re ready to build a prototype of the travel guide app
What is the product in relation to the travel guide scenario?
A digital product or travelers can find city guides and recommendations written by locals rather than organizations and larger travel agencies
Where will the travel app be used?
In transit. It would probably be most useful as a mobile app
Why would someone use your product?
They’re tired of seeing the same, tired sites and dining at the same, overpriced and often times overhyped restaurants as everyone else. They want to live an experience the city like a local
When will the product app In the travel scenario be used?
Anytime someone is looking for off the beaten path, local places as opposed to overpriced, overcrowded tourist spots
How will this product be used? In regards to the travel app
Browsable, downloadable guides complete with maps directions it can be open on a users mobile device with or without Wi-Fi
What are user goals?
Now that we’ve uncover the main needs of the business, we need to look at the needs of the users Themselves. Business stakeholders can often be biased, so finding alignment between these two sets of needs is key. As a UX designer, you’ll often find yourself acting as a sort of liaison between businesses and users
What are three methods for understanding user goals and needs?
Surveys. Prototyping. Competitive analysis.
Surveys?
Ask your potential users travel related questions to find out more about their needs as travelers
Prototyping?
Create a basic prototype gather feedback on how people are using it
Competitive analysis?
Take a look at other services similar to your own and try to identify any shortcomings or issues. This is where it really helps to be a potential user of your own product
With those three overreaching questions out of the way, you should now have enough information to begin formulating your_______. _______ A statement that will provide you with the solid foundation for moving towards a solution
Problem statement
A solution can’t exist without what?
Without a problem. This is why it’s essential that you identify your problem before attempting to craft a solution. In order to use the information we’ve obtained via the above questions and create a problem statement that will concisely and accurately define our problem
Double diamond strategy?
The double diamond strategy removes bias from the strategization process. It’s easy as a designer to focus too closely on a particular product or idea rather than Keeper focus wide and our eyes open to ideas. The Double diamond strategy helps avoid this pitfall and come up with the best possible solution to a problem
The double diamond strategy starts with what?
Understanding
What are the four steps in the double diamond strategy?
Discover. Defined. Develop. Deliver.
Describe a double diamond process?
Begin research. Conduct research, understand financial problems. Narrow the scope, focus in on the problem. Define problem statement. I DEATE And explore possible solutions. Validate approaches, create and test prototypes. Implement and deliver
Problem statement format?
The name of your Proto persona needs a way to, users need, because inside. We will know this to be true when we see the is quantitative/qualitative measure
The double diamond strategy is used to map the divergent and convergent stages of the design process which are the following four items?
Discover. Defined. Develop. And deliver
Keep in mind that when you begin the first stage, do you have an idea about a problem, also known as a_______?
Hypothesis
Hypotheses?
Can be defined as a supposition or proposed explanation made on the basis of limited evidence, which acts as a starting point for further investigation
Discover?
The left side of the first diamond is where are you discover and decipher what it is that you are trying to achieve. This often starts with some sort of initial inspiration or ideation Phase And can include a number of market/user/and design research methods that will help you find the problem you’re trying to solve
Define?
In this stage, discoveries from the first section are refined and turned into a well defined problem statement that can then be translated into concrete business or user objectives. Think of the Discover phase as being more about high-level thinking and brainstorming, while the define stage is more about setting concrete, lower level business and user goals
Develop?
In this phase, you take the problem you’d like to solve, along with the business and use your goals, and explore all the possible solutions that might meet both user and business goals. Once you identify a possible solution, it’s time to start creating Proto types it can be put in front of real or potential users for testing in order to gain insight into how well the product actually sells users problems in meets business goals
Deliver?
Once designs have been iterated upon based on feedback obtain during user testing, your product or service is finalized and launched into its corresponding market. Some common activities in this phase include final testing, approval and lunch, targeting, evaluation, and feedback loops
Benefits of using a double diamond strategy?
The double diamond strategy helps bring structure to the problem solution cycle, making it easier to define problems and identify solutions. In the first phase of understanding the problem, it can be surprisingly easy to lose focus. At this point, there are still countless directions the product could fear, and narrowing down to even a few can seem a daunting task indeed. This can create opportunities for distractions intentions, which on the waist valuable team time
Where does the double diamond strategy really shine?
It allows for divergent thinking while still providing structure to keep teams on track. Upon reaching the next phase, this thinking converges back together and is turn into practical business requirements. What was once a hectic, chaotic process becomes organized and efficient
Think about the travel app AnyList three possible problems related to it?
Restaurant/attraction suggestions that are overhyped and not actually visited or valued by locals. Lack of Wi-Fi while in transit makes accessing guides difficult and unreliable. I confusing user interface containing too much information or counterintuitive navigation
Craft your problem statement with the travel app?
Our travel guide users need a way to find off the beaten path, local places to visit while traveling because they wish to have a more authentic experience I want to experience this city by a local. We will know this to be true when we see how many travelers are using our app to find local spots every time they travel i.e., user retention
Description of potential solutions for the travel out?
An app that allows locals to create city guides, uncovering the best local spots in attractions. These guys are priced Affordably, maybe even free, and can be downloaded and used without Wi-Fi. The interface will be simple and hyper focused on guides from locals, all other distractions and offerings.
You will find a______. ______ To be extremely useful when designing a solution to a problem?
Competitive analysis
What is usually performed before any mockups, wire frames, or user flows have been created, and they help you take a good look at your future marketplace to give yourself a one up on your competitors?
Competitive analysis
Triposo competitive analysis PDF?
Note to self there is a five page document saved to my download files with a competitive analysis for Triposo
What is another name that a competitive analysis is often referred to as?
Competitor analysis
What is a competitive analysis?
It is a tool that can be used to assess how competitors to your app or website designed for their users. Getting to know the key competitors in the market can you help you to get an idea of what users might expect from your website or app, which of your competitors are doing a good job at solving user problems, and which aren’t, and opportunities to meet an unfulfilled users need
A good competitive analysis can help you with what four items?
Identify undeserved opportunities in the market. Spot weaknesses in a competitors user experience and use this to your advantage to outperform them. Develop a marketing strategy that makes your product stand out against competitors offerings. Make better informed decisions about your overall strategy to ensure you can create sustainable competitive advantages
What is the first step in performing a competitive analysis?
It is identifying your competitors. These will be apps or services operating within or close to your space. In the previous exercise, for example, we identified lonely planet, trip advisor, and yelp has potential competitors for our demo app
What three questions should you keep in mind as you create your list of competitors?
What are they selling. What are they communicating through their product. What are the missing in their messaging, product, and overall offering?
Once you have identified your competitors what can you do next?
You can walk through their product and note down any issues you see within their user experience. Pay particular attention to stumbling blocks and points of frustration. Is there anything that could be simplified or drastically improve? Are there any smart or useful design patterns you could borrow for your own design? This is a good opportunity to look for market insights, as well. Are there ways your competitors aren’t properly supporting their users? Perhaps are missing a key feature, or perhaps they have too many features.
To ensure your competitive analysis is valid what should you do?
You should generally aim for at least 5 to 10 competitors
A good competitor profile you begin with an overview touches on 13 aspects?
The competitors key objectives. Their overall strategy. They’re market advantage.
Key objectives?
Competitors core message, the way in which they Present themselves, and how they claim to set themselves apart from the competition
Overall strategy?
Competitors business strategy, the way in which they attract customers, and how they position themselves against other Companies in their industry
Market advantage?
What is it that makes a competitor better, faster, stronger, and/or more unique in the competition
Before moving on from a competitors profile what should you do?
You should try to determine the competitors greatest asset. This could be an innovative design, the speed of their application, the user experience, or something completely different.
What three steps are included in a competitor profile?
Overview. Marketing profile. SWOT profile.
Once you have completed your overview you should do what?
You’ll want to find out as much as you can about your competitors target market, it’s existing clients and what they have in common with each other, and it’s current marketing strategies, that is, what the competitor does to make itself known to users
When doing a marketing profile what should you specifically look at?
Look at how the competitors markets itself. Does it advertised online? Try identifying what tools and social network it uses, as well as what practices It’s put in place. If your competitor has a blog, check what types of articles are featured on it. Find out where it’s marketing efforts are focused, for example, how and when it uses Google ads, Facebook ads, and marketing online.
What does SWOT stand for?
It’s stands for strengths, weaknesses, opportunities, and threats. You’ll want to fully analyze each of these aspects for your competitor profile
Strengths?
The competitors biggest strengths and what makes some special
Weaknesses?
The competitors biggest weaknesses, price, poor design execution, complexity, low Usability etc.
Opportunities?
A gap in the competitors product or offerings that could be filled by your product
Threats?
An outside threat the competitor might be facing, for example, another more established competitor with a larger, more active community
When you are working with an existing product it is always good to do what?
It is always good to observe what threats a competitor poses to your product instead of the threats they are facing. However, you are creating a new product, therefore your focus on learning from and avoiding the threats your competitors face
What are the strengths in the travel app?
Strong logarithm and wealth of information. Simple value proposition
Opportunity with the travel app?
A better design app that focuses specifically on guides curated by locals, possibly for purchase. Better marketing strategy to increase app awareness
Weaknesses of the travel app?
Possibly their lack of focus on local creative guides. Room for improvement in the overall application of UX
Threats of the travel app?
Sites such as TripAdvisor and guides from lonely planet, as well as other similar applications like viator and jetpac city guides. Travel blogs the focus on highlighting the best local spots
Identifying elements of________ ________ In other business apps can allow you to improve on your own design and avoid making the same mistakes
Ineffective UX
When performing a UX competitive analysis what six key areas should you look at?
Useability. Lay out. Navigation structure. Compatibility. Differentiation. Calls to action or CTA
Usability?
The ease with which you can interact with, navigate through, and find information via the interface.
Layout?
The ease with which you understand the overall design, individual pages, and structure of the app or site
Navigation structure?
The logic of the apps user flow and navigation structure. For example, is the whole menu easy to find? Are the menu options organized logically? Did you struggle to find any particular page or function? This category is similar to usability, but with a greater focus on search engine optimization, how is search engine rinks your page in the search quarries
Compatibility?
The behavior and response of the app across devices like phones, tablets, computers, operating systems, and browsers e.g. PC versus Mac, Internet explorer versus Google chrome. Does the product still work if you switch between browsers and devices? What operating systems do they support? Maybe there’s a chance to still customers who aren’t supported
Differentiation?
This part of your competitive analysis works similarly to a summary. This is where you pull together the observations you’ve made regarding what makes a competitor unique to other apps on the market. Additionally, you want to add some suggestions on how you might position your own app ahead of the game based on your observations on what they may lack. This is a great place for you to draw out specific, actionable points
Call to action for CTA?
Sign-up forms and contract forms were users can purchase a product, sign up for a service, or receive more information. Are they easy to fine? Is it clear to you or any other user where you’ll be taken after submitting the form?
Keep in mind that this isn’t strictly a step-by-step process it’s more about what?
It’s more about analyzing various UX aspects of a product or website and documenting and organizing your findings. Pay additional attention to your general impression of the overall design. Do you find yourself getting frustrated often? Does the interface feel cluttered? Too sparse? Is the atmosphere something you’ll enjoy coming back to again and again or would you come to dread it? Be sure to take good notes.
With a _______. ________. ________ It relies on examining similar products and services?
Standard competitive analysis
With a _______. ________ It attempts to draw inspiration from unlikely sources that might be completed to your business?
Analogous Analysis
With the travel app what could be one unlikely source of inspiration?
Social networks such as Facebook or Twitter
How could Facebook be looked at in relation to the travel app?
Facebook, for example, offers instant chat between friends. Perhaps we could offer a similar chat between guide creators and their travelers. This would be a great way to get no nonsense advice from a local
What is agile?
Agile is an all encompassing term that covers a range of different methodologies for product development, all of which use processes that emphasize highly collaborative and cross functional teams
What are the four values of the agile manifesto?
Individuals and interactions over processes and tools. Working software over comprehensive documentation. Customer collaboration over contract negotiation. Responding to change over the following plan.
__________ Gave trams the ability to deliver valuable experiences to customers within short time frames and to continue iterating on a product after its lunch without the need for detailed, upfront project documentation
Agile
Name one popular agile framework?
Scrum
The scrum framework uses the following nine elements to manage complex projects for breaking them down into smaller chunks. This allows teams to focus on one aspect or feature of a product at a time.
User stories. Backlog. Sprints. Sprint planning. Sprint goals. Daily standup’s. Sprint reviews. Retrospective. Kanban boards
User stories?
In scrum, user stories are created to describe, from the users perspective, exactly what task they need to be able to complete when interacting with a digital product. UX designers play an important role in crafting user stories that reflect the needs, goals, and behaviors of users, as well as ensuring that the product team is clear on the exact requirements of each user story
Backlog?
Once user stories have been created, they are put into a backlog. A backlog is a list of user stories that are waiting to be auctioned by the product team. Think of the backlog as the product teams to do list. The project/product manager will typically prioritize and Group the user stories in the back log into themes, to create an overview and improve planning for the team as a whole.
Sprints?
A set of these user stories are then taken from the backlog and built by a short development cycle known as a sprint. Sprint is a fixed time. Most commonly two weeks in which a set of user stories are taken from the backlog and actioned by the product team
Sprint planning?
The product team will have a meeting at the beginning of a sprint or right before a sprint starts to plan what user stories they will work on and what’s the next sprint goal will be
Sprint goals?
A Sprint goal is used in scrum to describe what the team wants to achieve during the upcoming sprint the goal is usually a big picture idea of what the purpose of the sprint is for the entire product team. The key is to focus on an overreaching goal or theme and not to overdo it. An example of a sprint goal could be to build one small feature of a web app such as a sign-up form for a newsletter
During the daily standups what are the three questions that each team member will answer?
During a daily standup the whole team will actually stand up a motor for keeping the meeting short into the point and each team will answer three questions. What they accomplished yesterday that brings them closer to reaching their sprint goal. What they plan to do today that brings them closer to reaching their sprinkle. Any challenges or issues they are facing and/or need help with.
What is the purpose of the daily standup?
The purpose of daily standups is to maintain an open and collaborative working process and keep everyone focused on one goal. You may also hear these sessions referred to as the daily scrum.
Sprint reviews?
At the end of a Sprint, the team will present what they’ve done to each other and possibly other teams or stakeholders. This is basically a shell case of completed user stories
Retrospectives?
Another meeting that occurs at the end of a sprint is a retrospective or retro. As the name implies, the retrospective is a meeting for the product team to openly discuss what went well and what could be improved upon. The information from my retro is normally documented so that the team can remind itself of how it can improve collaboration in future sprints
Kanban boards?
Kanban boards Help facilitate agile working and show at first glance how a team is progressing throughout a sprint. Normally a product teams can ban board will be digital, but some teams use a physical board. Nonetheless, it will be more or less like this
You can apply_______ To your daily life. Try it out by creating a personalized kanban board for your daily tutus or your UX course. This will help you gain a better overview of how are you progress and can awesome motivate you to stay productive
The main goal of agile product development is to?
It is to break down a feature in two small measurable task that could be accomplished in short periods of time. A task might be a small is choosing the color scheme of the feature Or uploading an avatar. They working on only one small aspect of a product at a time, the scrum framework and other agile methodology’s allow product teams to more easily make changes to our products feature from one sprint to the next
What is lean UX?
Lean UX is a methodology that combines the principles of user experience design with a concept known as lean start up. Lean start up was first proposed by entrepreneur Eric ries In 2008. It was originally conceived to help start ups succeed but it is now also used by establish companies when designing and releasing a new product
In short lean UX is what?
In short, lean you X is a method for streamlining the UX process to figure out what task and deliverables are necessary to get from an idea to a goal
In section 1.8 career foundry it talks about Lane UX principles cheat sheet in the formulas of the following link which I’m not going to put here
What are the three foundations of lean UX?
Design thinking. Agile software development also called agile product development. Lean start up
Design thinking?
Thinking back to exercise 1.5 you’ll remember that design thinking brings together business requirements, technological capabilities, and user needs to identify innovative solutions to problems. Lean UX uses design thinking to assert that design methods can be applied to all aspects of a business, in turn bringing designers and non-designers together to facilitate collaboration through cross functional teams
Agile software development?
Agile software development methods are well-established among product teams who use them to shorten product creation cycles and maintain a focus on delivering value to customers. Lean UX adopts the four key values underlie Agile software development and incorporate them into every day practices of lean UX
Lean start up?
Lean start up aims to reduce the risk associated with launching a new product by releasing products early and using validated customer feedback to inform further iterations of a product. To do this, a feedback cycle normally called build measure learn is used note, this cycle can sometimes be called think make check
Before building_______. ________ The solution for this primary problem needs to be formulated into a hypothesis. This allows the product learn to set goals for what they want to learn and achieve
The product
Hypothesis statement formulation?
We believe that by doing this/building this feature/creating the experience, we will achieve the quantitative/qualitative outcome
Hypothesis statement examples for product?
We will leave that by creating a hyper focused app offering tours directly from local guides, we will be able to fill a market gap with a unique selling proposition
Hypothesis statement example for a feature?
We believe that by offering users the options to share content from Triply, We will be able to increase the number of sign ups by 20%
What is built in the build, measure, learning cycle?
In this face, the hypothesis is tested with real or potential customers in the form of a minimum variable product, or MVP. And an MVP is a simplest version Of a product that still provides enough value to potentially users. If a teacher is being built, it would also be built in simplest form.
What is measured In the build, measure, learning cycle?
During this phase, data is collected from users to determine whether the product teams initial hypothesis was correct
What is learned in the build/measure learn cycle?
In this phase, product teams use the information from the measure phase to understand what is working well and what needs to be changed or improved. At the end of this phase, the whole cycle starts again with a new hypothesis
Give an example of how you could use the build/measure/learn feedback cycle in relation to the travel app?
You were the first build the simplest version of the chat feature, then release it to a sample of your existing customers for testing, having first defined a hypothesis for your test. Your hypothesis could be, will you believe it by creating a chat feature in which users can directly communicate with her guides we will encourage more in app activity and increase tour bookings my 5%.
What are the five principles used in lean ux?
Cross functional teams. Removing waste. Small batch size. Continuous discovery.
Cross functional teams?
In order for lean U X to work successfully, cross team collaboration is essential. Depending on the nature of your product, everyone from product managers, developers, content strategist, UI designers, marketers, and customer service agents need to be involved from day one of creating product
Removing waste?
One of the core elements of lien UX is the removal of anything that is an improvement to the product experience. Design deliverables are not created merely for the sake of it rather, they must be valuable and helping to shape and improve the product experience for users
Small batch size?
Only create features that are necessary for testing the product and gathering validated learnings. There’s no reason to waste time creating a big list of features that will never get implemented or tested
Continuous discovery?
You should constantly be engaging with your users throughout the design process. Teams test whatever they have available on a regular basis, be at some sketches on sticky notes or a mid fidelity digital prototype. Each stage, ideas are tested to inform the next stages of a products design and development
What are three examples of deliverables?
Wire frames. Mock ups. Flow charts
Lean UX design is aimed at work?
Aim to move the focus away from deliverables and, instead, towards the success of the experience being designed
One main feature in agile UX versus lean UX?
In agile UX, UX processes focus on underline designers and developers to create optimal product design and development cycles
Wing UX is focused on what?
On measuring invalidating, are we making the right thing?
Agile UX is focused on what?
On collaborating and delivery. How do we make the thing?
Lean UX five main principles?
Focused on the design phase of the software development process. Enables design processes to be applied to all aspects of a business. Combine principles from design thinking, lean startup, and agile. Uses a build measure learn cycle to continuously test and iterate on product design. Products/features are launched quickly in their most basic form, but they must still provide value for users while also providing learnings for future product iterations
What are agile UX five main principles?
Integrates UX design processes into agile methodologies. Focuses on the needs of developers. Integrates four key values that enable teams to launch functional products and valuable experiences to customers using short product creation life cycles. Uses short product design and development cycles to continuously release functional parts of a product or experience in the smaller parts. Product/features are designed, developed and released incrementally
Lean UX is great for?
Forgetting an initial product off the ground has it allows for quick ideas and iterations
Agile UX is great for?
Is great for streaming how a designer can optimally collaborate with a cross functional team
A sample business requirement sheet for the travel app is it the following you are a L which I will have to find in one. Nine career foundry
Business requirements document?
The business requirements document, or BRD, compiles all the business requirements of a product into a single document. The BRD is where the business goes, customer needs, and stakeholder concerns all come together. This document is crucial for aligning company stakeholders and keeping everyone on the same page regarding the product being built it is specifically focused on what needs to be accomplished, rather than how to accomplish it, something usually covered in a system requirements or product requirements document
What are the five components of BRD?
Execute of summary. Business objectives. Scope. Functional requirements. Delivery schedule.
Executive summary?
A one page document that sums up the goals and the mission statement of the business
What does SMART stand for?
Specific, measurable, actionable, realistic and time based
Business objectives?
SMART. Specific, measurable, actionable, realistic, and time based calls at defined the objectives of the business
Scope?
The product specifications, in other words, what is it your building. It’s good practice to air on the side of more details here since disputes between stakeholders during design and development can cost both time and money.
Functional requirements?
The specific structure behind the product, user requirements, flow charts, technical information, etc. Since the BRD isn’t a technical document, try to stay fairly high level so that the general requirements can be understood and discussed without the nitty-gritty details
Delivery schedule?
Deadlines and milestones for the project. Backwards scheduling is a helpful way to ensure you meet the delivery schedule. This means rather than planning chronologically from start to finish, you begin by looking at the end date and planning backwards, calculating the time needed for every stage. It’s always a good idea to allow some buffering time to ensure that, even in an emergency, you can meet the deadline
Before the BRD can be filled out, it is necessary to conduct what?
It’s necessary to conduct stakeholder interviews, 1 on 1 discussions with key stakeholders
Stakeholder?
The stakeholder can be defined as any individual who may affect or be affected by decisions made during the project
What is the goal of the stakeholders interview?
The goal of these interviews is to understand everyone’s point of view. Otherwise, you won’t be able to come to an agreement on requirements and write a document everyone can stand behind
When conducting stakeholders interview what are two things that you want to watch out for?
Presumed constraints and jumping two solutions
Presumed constraints?
Are hindrances a stakeholder Has in their mind that may or may not be necessary. To get to the root of it, ask them to explain why a particular constraint exist
Jump into solutions?
It is pretty self-explanatory. It usually entails an assumption that our particular solution is correct. One way to address this is to really dig into the problem, remember the problem statement in exercise 1.6 and ask how exactly that particular solution can solve it.
What are seven questions you can ask in stakeholder interviews?
What’s your role in the project. What do you think this product is going to be. Who do you think this product is for. When is the version or designing going to be released? What worries you about this project? What’s the worst thing that could happen? What should this project accomplish for the business? How will you, personally define success for this project?
Market requirements document or MRD?
Focused on marketing goals
Functional specific document or FSD?
Concerned with how the product works on a more technical level
Product requirement documents or PRD?
Which outline the products features, purpose, and functionality
Give to examples of semantic frameworks?
User stories. Job stories.
User stories?
Or exactly what they sound like, stories that explain the specific action a certain type of user can take within your application. User stories are part of the agile methodology that we talked about in exercise 1.8. The goal of the stories is to distill your requirements down to small, readable and most importantly executable parts. Once you’ve exhausted your list of user stories, they’re individually assigned to team members, creating manageable chunks of work it will add up to a finished product
Give an example of a basic format on user stories?
As a (role), i want to (action), so that (desired outcome)
Role?
As a designer, You’ll be working with diverse user types. Take our travel guide out for example. For this app we created the roles of users, guide creator, and administrator. Being able to understand the needs of a varied audience will help you gain a better idea of what you were building
Action?
The action in the user story defines the goal that your user has. This can be based on a feature you would like to develop. A feature is a distinctive attribute or element of a website or app helps a user achieve their goal. Features can be anything from auto savings when writing an email to allowing users to leave a review on a product they purchased
Desired outcome?
Describe the benefit or motivation behind the user completing their action. What’s in it for them?
The user stories will ultimately be translated into what?
Into visual user flows, which are diagrams that show how I user makes their way through a feature of your software. Will dig deeper into user flows in exercise 2.6
Referring back to the BRD for our travel guide app in exercise 1.9, here are some examples of user stories we might arrive from our travel guide app list three of them?
As a user, I want to download local guides for off-line use, so that I can view them on the girl without relying on Internet or cell phone data. As a guide or creator, I want to see analytics on who’s viewed and download in my guides, so that I can better understand my users. As an administrator, I want to be able to delete accounts, so that I can keep the database organized
User stories usually come and play after what?
After you’ve conducted your user research, performed your competitive analysis, and defined your business requirements, which is why I will be looking at them again and achievement too. By then, you might find yourself wanting to revise quite a few of them.
The main goal of user stories is what?
It is to divide your work up into reasonable chunks, but they also give you a bird‘s eyes you of your scope of work. Once you’ve exhausted all user stories and divided them up amongst the team, it’s much easier to gauge how long a development cycle will take
Job stories?
Focus on the context in which a persona wants to complete a particular action. Often times, it’s a shared situation that drives people to complete the same or similar action rather than shared personality traits. Job stories are most often useful when context is more important than the individual characteristics of your users and can help designers focus on answering the Why In regards to a particular situation or motivation
Job stories semantic structure example?
When (context or situation), i want to (motivation), so i can (expected outcome)
Let’s see what happens when we emphasize a familiar context, imagine someone at the airport, taking advantage of those last minutes of Wi-Fi at the airport before take off. Give and an example of this?
When (i’m at the airport about to take an international flight), i want to (download travel guides to my mobile application), so I can (use the local guides off-line once I reach my destination)
What is the goal of both user stories in job stories?
The goal of both user and job stories is to develop a clear understanding of what the persona wants to accomplish as well as when they’re likely to use your product or service to accomplish it. Once you’ve created your user a job stories, it’s time to focus further on the problem at hand by refining problem and hypothesis statements
What slide template does career foundry suggest that we use for organizing and displaying are deliverables?
Will you recommend using a slide template For organizing and displaying your deliverables to turn it into your mentor and eventually include it in your portfolio. Slidesgo for instance offers a number of great templates for the visual design of your deliverable presentation, allowing you to focus on your process and design decisions without having to worry about consistency, and creating a completed layout from scratch. We recommend checking out their minimalist templates. A lot of them have icons and images that you can use to make your case studies even more engaging. Make sure you choose a simple template so that you can easily integrate parts of a presentation into your case study if necessary. This way you won’t have to alter a presentation design to accommodate any visual Design decisions you make in the future when you learn more about visual design
In an interview and employer will most likely ask you a lot of questions about what?
A lot of questions about your decision making and thought process behind every deliverable your include. These questions should also be part of the continent that will make up your future case study.
Six questions you should be able to answer as part of an interview?
What was your role for this stage of the project. What challenges did you face. What decisions did you make. What were the consequences. How did you come to these decisions. If you could, what would you do differently. What kind of data did you used to validate your decisions. What lessons did you learn during the project/activity.
What is a design challenge?
Think of design challenges as a design exercise, a problem you need to solve in a specified timeframe, using your skills as a user first designer, with the purpose being for employers to step inside your mind and understand how you think and approach problems. At the end of the day, UX designers are problem solvers. It is also important to document your approach, because employers really want to see how you prioritize problems and solutions, evaluate how you approach projects, and follow along with your thought processes as you attempt to craft Solutions to unique problems. This usually involves one round of design, because design challenges are usually just quick concepts that aren’t meant to complete solutions. As such, you’ll normally be given a time constraint for your work. The overall goal for an employer is to determine whether you’d be a good fit for the challenges of the industry and their company. Wow that may seem too early to be thinking about how you approach a design challenge, it’s important that you start to consider the pass you’ll take to overcome the obstacles that you might encounter in any product life cycle. This will help you communicate how you would find a solution when put on the spot in a real life design challenge. Start to familiarize yourself with what design challenges entail and the type of things employers are going to expect, as well as some tips you can put into practice now. This will help you prepare, and provide you with best practices to stand on by the time that first challenge comes your way.
What is the number one thing employers will be looking at when evaluating your design submissions?
What is your problem solving process. The final design or solution you come up with is often times only an exercise rather than an end result evaluation. Employers are more interested in how you approach a given problem then your solution.
What are the six main areas that employers will analyze in this process? Talking about a whiteboard process
How you look at and prioritize problems. How do you narrow down your ideas. How are you make assumptions. How comfortable you are with your own design process. How will you work with constraints such as time or deliverables. Whether or not you can think of original ideas.
What are five questions that employers will be asking themselves when viewing your work?
Do you ask a lot of questions? This isn’t a bad thing do you make a lot of assumptions? Do you think of all the different possible avenues or approaches? Do you try to manage your time? Or do you just try to wing it? Could you work well with the team? Or would you always push your own ideas? Since you don’t have much experience with this yet, you can use your past experience working with others, even if it’s not directly related to design or tech. Use this opportunity to start thinking about ways you can start interacting and cooperating with others, your tutor and mentor, for instants think about how you react to feedback, as well as your fellow students, you’ll have opportunities throughout the course to get feedback from them and invite them to take part in your research and testing. If you’re interested in even closer collaboration with Haley recommend the study buddy channel on slack, where you can find a fellow student to study and share ideas with
What are four items that employers might be looking for as you go through the process?
Talk out loud. Don’t jump to the first solution it comes to your mind. Ask questions. Relax and have fun.
Talk out loud?
Well this might seem strange at first, this is actually a great way to ensure that those grading your design challenge or allowed a glimpse inside your head. Talk about your design process as you’re walking through the steps. Or, if you’re doing a take-home challenge, keep notes of every decision you made along the way and why you made the decisions. No matter what, the interviewers are going to want this information anyway, and it’s much easier to supply it as you’re working through the problem then it is to wait until the end when you won’t remember everything is easily.
Don’t jump to the first solution that comes to mind?
This is an important one because your interviewers will expect some level of innovation and how did the box thinking. Rather than limiting yourself to the first solution pops into your head, try coming up with a wide variety of possibilities before deciding which one you think will work best in context, just like you did with your rapid prototyping I can exercise one. Five of your intro to US design course. Also be sure to mention that you’d get feedback on your design options and test them with users as if this were a real life scenario.
Ask questions?
Always, always, always ask questions. This won’t be looked down on in the slightest, in fact, it will pay you as someone who’s always striving to learn as much as possible about a problem and it’s content. If you don’t understand the problem statement, asked to have an explain in more detail e.g., what are the main pain points, what’s the purpose behind the solution, etc.
Ask about users?
Who do they expect them to be? Are they current users? New users? Part of the challenge may be to develop a persona, so you’ll need as much info about your users as possible. Even if creating a persona isn’t a required task in the challenge, you still need to take the necessary steps to create a well informed solution
Ask about constraints on the whiteboard challenge?
Don’t forget about your constraints. In a typical product development environment, you would have limits to what you can create depending on the capacity of the developers, the interest of the stakeholders, the budget, and so on. Ask what your possible constraints could be if any, this will show that you are knowledgeable about how a product team works and that you are taking the team into consideration. Been open to compromise is an important trait to have been working in a team.
Do you have a Lotta questions when it comes to a whiteboard challenge?
Your ability to ask questions, as well as your Constant curiosity, will be one of your biggest skills as a UX designer. It’s important that you try to understand every aspect of a situation, whether it’s in your designs, in your work, or in your daily life. Are you the type of person that asked a lot of questions? Do you make a point to question things that you’re told and seek more information? Start practicing this both inside and outside of your career foundry course. The more you get used to asking a lot of questions in all aspects of your life, the easier it will be to ask questions not only during design challenges, but also in your UX design work.
Do you make a lot of assumptions?
As a UX designer, you never want to make assumptions. Rather than guessing what users might want, you need to be asking those users directly. Never be satisfied with a guess. Instead, go straight to the source. Do you ever find yourself doing this at work or in your daily life? Perhaps it’s even lead to disagreements between colleagues or friends and family.
When it comes to a white war challenge do you think of all the different Possible avenues or approaches?
Are you a creative thinker who enjoys taking unconventional approaches to task? Or do you generally take the easiest option to get somewhere or solve a problem? As a UX designer, one of your key skills will be your ability to rapidly come up with a variety of different ideas, then test them on really users to determine which ideas are most effective. This requires a good deal of creativity and quit thinking. How can you already start to develop the skill now?
Do you try to manage your time during a whiteboard challenge?
Are you someone who carefully plans out your day? Or do you 10 to just do whatever, whenever, without paying attention to the clock? This is when you were doing a whiteboard challenge. While letting yourself run free can often be helpful to your creativity, there will be times in your future career as a UX designer that you’ll need to be able to manage your time, sometimes down to the last minute. This is especially important when doing a time limited design challenge or you need to come up with a solution within a short deadline. If this is something you know you struggle with, try working on solutions for becoming a better time manager now. For instance, you can practice using time management methods such as the pomodoro method or track some of your usual task with a tool like clockify So you have a better idea of how long certain things take you. Simply being more aware of your time and schedule can help greatly in improving your time management skills
Could you work with someone else? Or would you always push your own ideas? These are things they are looking for during a whiteboard challenge
This is a skill that will be useful in a lot more situations and just design challenges. Being able to work with colleagues and other teams is an essential skill in any job. Are you the type of person who always wants to push your own ideas? Are you someone who takes charge of a situation or discussion? Or are you the type of person who prefers to listen to what other people say and encourage their input? As a UX designer, you need to be a little bit of both, you need to be able to present your ideas with confidence to employers and other stakeholders. But you also need to be able to step back and truly listen, especially when it comes to exploring new ideas and getting feedback from users. You may want to explore the concept of active listening, if this is something you know you need to work on. There are a lot of books, videos, and articles about the subject with tips on how to improve your listening skills
When talking about a whiteboard challenge can you accept critique?
You might have observed your ability to accept critique from your mentor and tutor throughout this course so far. Have you noticed how it makes you feel? In design, it’s important to be able to except feedback in a positive and constructive way. Sometimes it could be hard not to take feedback personally, your creation is a part of your We are thinking after all. Just keep in mind that any feedback given to you is only a way to learn and improve your work. Critique is important in order to grow as a designer and not design in your small bubble.
List for possible interview questions you might be asked?
How do you balance the goals of the end-user with those of the business? How do you know if you’re asking the right research questions for a project? What’s the most challenging part of your research projects? What kind of research methods do you use when starting a new project?
Interview type of questions?
What’s the role of the problem statement in UX design? How would you go about researching the competitors of the company you’re interviewing with? And how would you present your thoughts on their designs/products? How do you begin your design process and how do you know you’re on the right path?
