Secondary Data

Question 1

Secondary data

Answer 1

Information already gathered by another party, government or organisation

Question 2

Already conducted

Answer 2

Time effective - put efforts other important task

Cost effective

Question 3

However

Manipulated information

Answer 3

E.g Toshiba lied about 1.2b profits

• more attractive to investors

Question 4

Secondary data can be

Answer 4

Unreliable