Quantitative Flashcards
1
Q
Quantitative data
A
Gathering of statistical data through mail, telephone and surveys
2
Q
Cost effective
A
Cheap, reduce cost where possible.
Gain direct answers, generalise across population
3
Q
For
Example
A
More than smart wheels - feedback
After call
4
Q
However,
A
Low response rate - pest (cold call)
Language differences - misterpretstions (India 18 different languages)
