Second Order Drivers Flashcards
1
Q
Market
A
- size & growth
- geographies
- customer segments
- distribution channels
2
Q
Customers
A
- segments
- preferences
- purchasing decision
3
Q
Competition
A
- market shares
- new entrants
- substitutes
4
Q
Industry
A
- competitors
- profitability
- key success factor
- barriers to entry
5
Q
Execution
A
- skills
- capital
- brand
- partners
6
Q
Macro
A
- regulation
- unions
- technology
- economy
- political issues