Second Order Drivers Flashcards

1
Q

Market

A
  • size & growth
  • geographies
  • customer segments
  • distribution channels
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2
Q

Customers

A
  • segments
  • preferences
  • purchasing decision
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3
Q

Competition

A
  • market shares
  • new entrants
  • substitutes
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4
Q

Industry

A
  • competitors
  • profitability
  • key success factor
  • barriers to entry
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5
Q

Execution

A
  • skills
  • capital
  • brand
  • partners
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6
Q

Macro

A
  • regulation
  • unions
  • technology
  • economy
  • political issues
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