SECNAVINST 5720.44C (With Change-1), Department of the Navy Public Affairs Policy and Regulations (1,2,3,5) Flashcards
International Audience
Foreign leadership, host-nation populations, and actual and potential adversaries.
DoNPA Intent
To provide strategic counsel, contribute to operational planning, and execute communication activities in support of national objectives, joint combat
operations, and the naval mission.
DoD Instruction 5400.13 and Joint Publication (JP) 3-61
Dictate that PA policy applies to all levels of command and to all DoD employees, and that the authority for PA activities comes directly from the Secretary of Defense (SECDEF).
PA Principles
Accountability to the public, full disclosure, expeditious release of information, alignment, and professional ethics.
Breaches of Confidence
Lies, misinformation, disinformation, unnecessary delays, preferential treatment, too high expectations, failure in communication with the public.
PA vs. “Press Agentry”
Public Affairs vs. Publicity, The DON focuses on the
dissemination of accurate, truthful, and timely information to help people develop their viewpoints. The DON is prohibited,legally and ethically, from using disingenuous, dishonest, and undue influence to try to form opinions.
Standards for DON PA/VI Professionals
DON PA/VI personnel must remain impartial and even disinterested in the development of social, political, and cultural issues. DON PA/VI professionals should always regard themselves as representatives of the department.
Embassy Country Teams
Composed of representative of Defense Attaché Office, State Department PA Office, and the Press Attaché. The
Press Attaché representative normally heads the PA section of the embassy or consulate. The Country Team oversees PA programs implemented by any agency of the U.S. Government within that country. In some countries, information guidance is contained
in a document known as the Country Plan.
NAVCO
Serves as the central point of coordination for Navy community outreach programs throughout the continental United States with the exception of fleet concentration areas and the Los Angeles and
New York metropolitan areas. The goal of this coordination is to conduct and align the national Navy image, awareness, and branding efforts by coordinating existing assets for maximum community-relations impact.
NPASE
Consists of teams of PAOs, photographic officers, and enlisted MCs who promote support for the Navy
by releasing timely news and imagery highlighting the
accomplishments and achievements of Navy units and Sailors.
NAVINFO East
Serves as a Navy contact for book authors
requesting Navy support. It establishes and maintains
professional relationships with local, regional, and national media in the NYC tri-state area; maintains liaison with local, national, Federal, and military organizations assisting with media and community outreach events in the NY area.
NAVINFO West
Maintains liaison with the major film, television,
and documentary production companies both throughout LA and worldwide to assist with requests for Navy support. NAVINFO West provides guidance during all phases of production as well as in all phases of the creative process in order to develop an authentic, accurate, and supportable project.
Navy Component Command, Fleet and Force PA Coordination
Operational and Administrative
Command-Level PA
Subject to the direction of senior authority, each officer who exercises command authority is responsible for the conduct of PA, which includes internal information, PI, community outreach, and planning within that
command. The PAO is the principal advisor and assistant to the officer in command for all PA matters. The PAO reports directly to the officer in command, keeping the executive officer (or chief of staff) informed.
