Search Engine Optimization Flashcards
Content creation process for SEO
Start with defining a long term Keyword
Create Long Content
Increase a Hook that is unique for the topic
Where should a Keyword show up on a page?
Title Tag In the first 100 words In your Image Alt Text In an H1 Text In an H2/H3 Text In the last 100 words
What are LSI Keywords and where are they used
Latent semantic indexing
Latent semantic indexing (LSI) is a system search engines use to analyze the other words people use surrounding a given topic. LSI keywords are words and phrases with a high degree of correlation to your target topic. Google’s algorithm uses them to help determine content quality and relevance to the search term
How does Broken Link Building work?
- Step, find broken links on sites you want to link to
- Find/create content on your own site that replaces these links
- Create the editor of the site and propose to exchange the link
What impacts on-page-seo
Keywords Copywriting Media Links User Experience Conversions
What are the basics steps to increase your search engine rankings
- Keyword Research
- Creating and optimizing content on page
- Building page authority via Backlinks and shares
- Analytics and tracking
What are tipical technical errors that impact SEO
Blocked Pages
Messed up redirects
Duplicate Content
Broken Links