Search

Question 1

What are the Edge tools related to search?

Answer 1

Digital Shelf

Question 2

What percentage of purchases on Amazon begin with search?

Answer 2

90%

Question 3

What percentage of clicks remain on page one of a search result?

Answer 3

80%

Question 4

On average what percentage of clicks are on the first 3 items of a search result?

Answer 4

64%

Question 5

What are the 4 main pillars Amazon uses to determine where an item will show up in search?

Answer 5

SEO Content, Sales, Conversion, and Traffic

Question 6

To impact SEO positively, Amazon content should be matched to key words that do well on Google?

Answer 6

No, Customer’s Searches Content instead of keywords that rank well on Google.

Question 7

Having a keyword in your title will boost your search rank the most?

Answer 7

Yes

Question 8

What is Amazon’s suggestion for title layout for consumables?

Answer 8

[Brand] + [Sub-brand] + [Product Type] + [Size] + [Count] + [Keyword] + [Style] + [Use Type]

Question 9

What is Amazon’s suggestion for title layout for Hardlines/Softlines?

Answer 9

[Brand] + [Style] + [Model] + [Product Type] + [Material] + [Keyword] + [Branded Color] + [Color]

Question 10

What is the optimal number of times each keyword should be used throughout the detail page?

Answer 10

3

Question 11

Does punctuation matter on the detail page?

Answer 11

Punctuation matters! Amazon will treat Dog Snacks and Dog-Snacks differently, so make sure you optimize for both terms.

Question 12

What position on the detail page hold more value in the Amazon search algorithm?

Answer 12

Keywords that are placed higher up and to the left

Question 13

Where should you place misspelled keywords and keywords for competitor’s brands?

Answer 13

Hidden Search Terms

Question 14

What is Amazon’s character limit per ASIN for Hidden Search Terms?

Answer 14

1000 characters

Question 15

Amazon’s search algorithm only takes into account long term sales (past 90 days)?

Answer 15

Amazon’s search algorithm will take into account longer term sales (past 90 days) and short term sales (past 14 days)

Question 16

What can drive short term sales spikes?

Answer 16

Promotions

Question 17

What are some of the most effective promotions for driving sales on Amazon?

Answer 17

Deal of the Day, Lightning Deals, Coupons (VPCs), and Best Deals.

Question 18

What is a lightning deal?

Answer 18

Lightning Deal is a promotion offered in a limited quantity for a short period of time

Question 19

What is conversion?

Answer 19

Conversion is defined as the percentage of customers that come to your detail page and purchased the item

Question 20

What four ways drive conversion?

Answer 20

Ensuring target audiences for marketing placements, item’s pricing is competitive, item is in stock, and the quality of the detail page

Question 21

How many images and videos should be on the detail page?

Answer 21

6 hi-resolution images and videos.

Question 22

How many bullet points should the detail page include?

Answer 22

5 bullet points filled out in the product details

Question 23

How many reviews should an item have?

Answer 23

At least 21 customer reviews

Question 24

What does AMS stand for?

Answer 24

Amazon marketing services

Question 25

What are the 3 AMS placements?

Answer 25

Top of search, Sponsored Products, Product Ads

Question 26

What does AMS help drive?

Answer 26

Traffic