Search Flashcards
What are the Edge tools related to search?
Digital Shelf
What percentage of purchases on Amazon begin with search?
90%
What percentage of clicks remain on page one of a search result?
80%
On average what percentage of clicks are on the first 3 items of a search result?
64%
What are the 4 main pillars Amazon uses to determine where an item will show up in search?
SEO Content, Sales, Conversion, and Traffic
To impact SEO positively, Amazon content should be matched to key words that do well on Google?
No, Customer’s Searches Content instead of keywords that rank well on Google.
Having a keyword in your title will boost your search rank the most?
Yes
What is Amazon’s suggestion for title layout for consumables?
[Brand] + [Sub-brand] + [Product Type] + [Size] + [Count] + [Keyword] + [Style] + [Use Type]
What is Amazon’s suggestion for title layout for Hardlines/Softlines?
[Brand] + [Style] + [Model] + [Product Type] + [Material] + [Keyword] + [Branded Color] + [Color]
What is the optimal number of times each keyword should be used throughout the detail page?
3
Does punctuation matter on the detail page?
Punctuation matters! Amazon will treat Dog Snacks and Dog-Snacks differently, so make sure you optimize for both terms.
What position on the detail page hold more value in the Amazon search algorithm?
Keywords that are placed higher up and to the left
Where should you place misspelled keywords and keywords for competitor’s brands?
Hidden Search Terms
What is Amazon’s character limit per ASIN for Hidden Search Terms?
1000 characters
Amazon’s search algorithm only takes into account long term sales (past 90 days)?
Amazon’s search algorithm will take into account longer term sales (past 90 days) and short term sales (past 14 days)
What can drive short term sales spikes?
Promotions
What are some of the most effective promotions for driving sales on Amazon?
Deal of the Day, Lightning Deals, Coupons (VPCs), and Best Deals.
What is a lightning deal?
Lightning Deal is a promotion offered in a limited quantity for a short period of time
What is conversion?
Conversion is defined as the percentage of customers that come to your detail page and purchased the item
What four ways drive conversion?
Ensuring target audiences for marketing placements, item’s pricing is competitive, item is in stock, and the quality of the detail page
How many images and videos should be on the detail page?
6 hi-resolution images and videos.
How many bullet points should the detail page include?
5 bullet points filled out in the product details
How many reviews should an item have?
At least 21 customer reviews
What does AMS stand for?
Amazon marketing services
What are the 3 AMS placements?
Top of search, Sponsored Products, Product Ads
What does AMS help drive?
Traffic
