Detail Page Flashcards
What are the Edge tools related to detail page?
Retail Readiness, eComm SEO
What is the primary use for the content above the fold?
Conversion
What is the primary use for the content below the fold?
Search
What percentage of customers look at all images and videos?
95%
What are Amazon’s guidelines for the lead image?
Must be a box shot
How many images should each item have?
6-7 Hi resolution
How many seconds until video engagement drops below 50%?
30 seconds
What is the Max title length?
80 characters in Softlines / Apparel
180 in Home / Kitchen
200 in Consumables
Do variating ASINs merge all of the reviews for the items together?
Yes
Will variating asin’s be merged in search if that setting is in place for the category?
Yes
if an item has under __-stars it cannot participate in marketing, promotions, programs like Amazon Student or Amazon Family and may be removed from automated widgets like “Customers who bought this item also bought”?
3 stars
What has more impact on conversion? star rating or number of reviews?
number of reviews
What is the magic number of reviews?
21
What is the vine program?
Amazon will send samples of items to customers in exchange for reviews
Bullet points should include short phrases?
No, Bullet points should be filled with features, attributes, and benefits
