SCORRE METHOD

Question 1

OBLIGATORY (objective)

Answer 1

EVERY ______ SHOULD _______

• Always asks question WHY?
• always begins with BECAUSE OF

Question 2

ENABLING (objective)

Answer 2

-instructional/informational message
EVERY _____ CAN ______
-always asks the question HOW?
-prepositional phrase should always begin with BY

Question 3

VALUE PROPOSITION (objective)

Answer 3

-comparing two different values
_____are better than ______
-always ends in question WHY
-Begins with BY

Question 4

Developing a Rationale

Answer 4

• main points of message should tie in with the key words of your message
• keep them brief