School of Thought (INTERPRETIVE)

Question 1

What school of thought does the INTERPRETIVE school work closely with?

Answer 1

ADAPTIVE

Question 2

What are the main differences between the INTERPRETIVE and the ADAPTIVE schools?

Answer 2

The adaptive approaches look at the changes that need to be made in routines, systems and technologies.

The INTERPRETIVE school suggests that organisations need to look at cultural and social systems also.

Question 3

The INTERPRETIVE school is less cohesive as a school but links to the higher order of an organisation. What are examples of this?

Answer 3

Mindset, beliefs and motivations.

Question 4

In the INTERPRETIVE school, what is particularly important to media organisations?

Answer 4

Symbolic, cognitive and elements.

Question 5

What does the INTERPRETIVE school focus on in terms of strategy?

Answer 5

Mindset, belief systems, values, motivations and emotions.

It is often underplayed as subjective and can help and hinder change.

Question 6

The rationalist school criticised the INTERPRETIVE school as failing to be flexible and also for failing to address ‘habits of mind’.

Answer 6

Kung (2008 p.121)