Creativity

Question 1

What kind of things can ‘creativity’ be embedded within in the media industries?

Name 5.

Answer 1

Product development
Technological features
Right Price
Recruiting stages
Marketing and Promotion

Question 2

What kind of environment is creativity more urgent?

Answer 2

A turbulent environment

Question 3

What kind of process is content ‘quality’ in media products?

Answer 3

A highly subjective process

Question 4

Who defines innovation as ‘The commercialisation of something new’?

Answer 4

Jansen (2000)

Question 5

What do theorists generally subsume creativity as?

Answer 5

… as a subset of the broader domain of innovation (and innovation as part of an organisation changes theory).

Question 6

What else is innovation linked closely to?

Answer 6

Entrepreneurship

it is seen as the ‘instrument of entrepreneurship’ (Drucker, 1985)

Question 7

Successful programmes/services/products are dependent on a team or an individual having a good idea, a creative spark and then developing it. What kind of environment are these things associated with within organisations?

Answer 7

A Social environment

Question 8

Individuals or teams have the ability to think creatively and generate alternative ideas are part of a social or organisational environment. What kind of skills do they need to have in order to succeed?

Name 3.

Answer 8

Problem-solving skills
Good suspension of judgement
Understanding complexities

Question 9

What kind of unusual approach to problem solving is used in a social or organisational environment?

Answer 9

Idiosyncratic approach (creativity heuristics)
This can also be linked to chaotic approach (but in reality it needs a lot of concentration, persistence, perseverance, self-discipline and independent judgement).

Question 10

What are two vital elements within the social environment of creativity?

Name 2.

Answer 10

EXPERTISE
(This is where the organisation has individuals with domain-relevant skills).

INTRINSIC MOTIVATION
(Individuals are more likely to be motivated to undertake a task for its own value, rather than be linked to an extrinsic goal).

Question 11

What kind of media field is EXPERTISE linked to?

Answer 11

EXPOSURE [of the field]

This also includes individual judgement and intuition

Question 12

What kind of advantages are there to INTRINSIC MOTIVATIONS within the social environment?

Name 5

Answer 12

Individuals are more likely to...
Take risks
Explore solutions 
Experiment. 
Intrinsic rewards mean that creative, talented people are keen to work in the media industry
Often start at lower salaries.

Question 13

What is EXTERNAL MOTIVATION?

Name 4.

Answer 13

Rewards
Bonuses
Deadlines
Threats (that can stifle all creativity)

Question 14

It is impossible to ‘organise’ creativity completely effectively. The changes in the environment can also impact on intrinsic motivation. What are the five influential impacts on this?

Answer 14

Encouragement 
Clear, defined goals 
Autonomy 
Resources 
Team composition and function

Question 15

Explain ENCOURAGEMENT (in terms of the influential impact it has on intrinsic motivation and leadership).

Answer 15

Encouragement of creative outputs should be celebrated i.e. all suggestions are acknowledged (an environment that fosters ideas is essential to any success with creativity).

Question 16

Explain DEFINED GOALS (in terms of the influential impact it has on intrinsic motivation and leadership).

Answer 16

Having clearly defined project goals are favourable in the workplace. Complex challenges should be mobilising but not overwhelming and a measured approach to this is more effective.

Question 17

Explain AUTONOMY (in terms of the influential impact it has on intrinsic motivation and leadership).

Answer 17

Autonomy can be hindered by a industry’s current structure and approach to product development; for example, the drive to maximize cross platform synergies. It freely aids creativity and suggests that independence is important (but not to be separated from organisational goals, i.e. News Corporation)

Question 18

Explain RESOURCES (in terms of the influential impact it has on intrinsic motivation and leadership).

Answer 18

Resources are time and money. Leaders have to be careful of judgement and not invest too much or too little into a new project.

Question 19

Explain TEAM COMPOSITION AND FUNCTION (in terms of the influential impact it has on intrinsic motivation and leadership).

Answer 19

Team composition and function has a range of personality types and expertise necessary for creativity. Homogenous teams have the ability to diminish creativity. To overcome this, a constructive challenging of ideas and shared commitment is necessary for success, as well as effective communication skills.

Question 20

What are the keys to an effective team?

Name 3

Answer 20

Ensure that a range of personality types of different expertise are available within the team, as homogenous teams often diminish creativity

Allow for constructive challenging of ideas, but make sure that all team-members have a shared commitment to development of ideas

Check that all team-members have good communication skills, as this is an essential skill