Schéma qui fait chier Flashcards
1er étage: learning and growth
-human capital
-information capital
- organizational capital
ex of things that can be in it: culture, leadership, alignment, teamwork
2e etage: nomme et les 4 steps
internal perspective
1- operation management
2- customer management
3- innovation process
4-regulatory and social process
ex for operational management process
supply
production
distribution
risk management
customer management process examples
selection
acquisition
retention
growth
ex innovation
opportunity id
r&d portfolio
design developp
launch
regulatory and social process ex
environment
safety and health
employment
community
Etage 3:
customer perspective
- customer value proposition
bases for proposition:
- product service attributes
- relationship
- image
Ex for prod service attributes
price
quality
availability
selection
functionnality
ex for relationship
service
partnership
image ex
brand
4e etage
financial
goal: long term shareholder value, done through productivity strategy and growth strategy
productivity ex
imrpove cost structure
improve asset allocation
ex for growth strategy
new revenue sources
increase customer value