Schéma qui fait chier Flashcards

1
Q

1er étage: learning and growth

A

-human capital
-information capital
- organizational capital
ex of things that can be in it: culture, leadership, alignment, teamwork

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2
Q

2e etage: nomme et les 4 steps

A

internal perspective
1- operation management
2- customer management
3- innovation process
4-regulatory and social process

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3
Q

ex for operational management process

A

supply
production
distribution
risk management

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4
Q

customer management process examples

A

selection
acquisition
retention
growth

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5
Q

ex innovation

A

opportunity id
r&d portfolio
design developp
launch

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6
Q

regulatory and social process ex

A

environment
safety and health
employment
community

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7
Q

Etage 3:

A

customer perspective
- customer value proposition
bases for proposition:
- product service attributes
- relationship
- image

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8
Q

Ex for prod service attributes

A

price
quality
availability
selection
functionnality

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9
Q

ex for relationship

A

service
partnership

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10
Q

image ex

A

brand

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11
Q

4e etage

A

financial
goal: long term shareholder value, done through productivity strategy and growth strategy

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12
Q

productivity ex

A

imrpove cost structure
improve asset allocation

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13
Q

ex for growth strategy

A

new revenue sources
increase customer value

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