Scenario-Based Design (Quiz 6)

Question 1

Common Uses of Scenario-Based Design

Answer 1

1. Interface Design
2. Software engineering
   also called “Requirements Elicitation”
3. Marketing and advertising
4. Architecture
5. Increasingly in many other areas

Question 2

What do people within a single persona have in common?

Answer 2

1. goals
2. attitudes
3. behaviors

Question 3

What does persona describe?

Answer 3

user demographics, education, income, technological experience, job description, goals, needs, desires, typical workday, current situations and frustrations, common activities, likes and dislikes, hobbies and interests…

Question 4

What question does persona seek to answer?

Answer 4

Who are our users?

Question 5

Identifying user goals

Answer 5

1. Goals that are explicitly stated during interviews

2. Goals inferred from user actions

Question 6

Goals that are explicitly stated during interviews

Answer 6

What is a good or bad day?

What are the most important things you do?

If it were magic, what would it help you do?

Question 7

Goals inferred from user actions

Answer 7

1. How are people behaving currently?

2. What are they trying to accomplish?

Question 8

Experience goals

Answer 8

how the user wants to feel while using a product

e.g. “Would like to feel confident and in control”

Question 9

End goals

Answer 9

tangible outcomes of using the product

e.g. “would like to see my emails and Facebook messages in one display”

Question 10

Life goals

Answer 10

personal aspirations

e.g. “Would like to retire before the age of 50”

Question 11

Why Use Scenarios?

Answer 11

Descriptions of people using technology are essential in discussing and analyzing how the technology is (or could be) used to reshape their activities.

Question 12

Advantages of Scenarios

Answer 12

1. Can be created before a system is built.

2. Are rapid-rapid-prototypes of the whole experience.

Question 13

How to Create Personas

Answer 13

1. Collect data about users
2. Segment the users
3. Develop archetypal characters

Question 14

Step 1: Collect data

Answer 14

Personas should come from real data from users

Data should be collected to answer the question “Who are our users?”

Should help us identify range of behavioral patterns, environmental factors/constraintsq

Question 15

What type of data could it be?

Answer 15

Data could be of any type

1. Qualitative data
2. Quantitative data
3. Logical categorizations

Question 16

Qualitative data

Answer 16

from ethnography, observations, and interviews with real uesrs

Question 17

Quantitative data

Answer 17

from large scale surveys, pre-existing studies, marketing & customer support reports

Question 18

Logical categorizations

Answer 18

based on the target audience, expert users, opportunity users

Question 19

Step 2: Segment Users

Answer 19

Analyze data to identify emerging categories of users

Focus particularly on groupings based on user goals or motivations for technology

Question 20

Methods for segmenting users

Answer 20

1. Exploratory statistics

2. Affinity Diagramming

Question 21

Step 3: Create Characters

Answer 21

Represent each segment with an archetypal character

Question 22

Describing the archetype

Answer 22

1. Find an archetypal image (e.g. a picture or an abstract character)
2. Give the persona a name (e.g. a first name starting with the first letter of the segment)
3. Describe user goals related to the product (e.g. presented as a quote)
4. Describe user end goals
5. Create a bio and describe personal information that affects usage
6. Describe technology use, emphasizing skills and needs.

Question 23

Elements of a Storyboard

Answer 23

1. Level of detail
2. Inclusion of text
3. Inclusion of people & emotions
4. Number of frames
5. Portrayal of time