Savvy shopper

Question 1

Consumer

Answer 1

Someone who buys a product or uses a service

Question 2

Influence

Answer 2

A way of encouraging consumers to buy a product

Question 3

Organic

Answer 3

Food that is produced without chemical additives or pesticides

Question 4

Ethical

Answer 4

Concerned about people and the environment

Question 5

Service

Answer 5

Something which is used by consumers such as public transport

Question 6

Need

Answer 6

Something that is necessary

Question 7

Planned purchase

Answer 7

Thinking about/researching a product or service before purchase

Question 8

Impulse buying

Answer 8

Buying something on a whim ( without planning or research )

Question 9

Product

Answer 9

An item bought by consumers such as food or clothes

Question 10

Factors that influence what we buy

Answer 10

Popularity, experience, curiosity, ingredients, product packaging, environment advantage, personal preference e.g. older consumers might prefer plain chocolate and younger consumers might prefer sweets, recommendations, price, age e.g. adults might prefer darker packaging and Kids might prefer more colourful packaging, religion, brand

Question 11

How could lifestyle and occupation influence our food choices

Answer 11

Families with working parents and school children may buy ready-made sources more frequently whereas a single adult who has retired may require to buy fresh ingredients to prepare home-made sauce from scratch

Question 12

How could culture or religion influence our food choices

Answer 12

Many different religions eat specific types of foods, an example of a food Jews may eat would be babka- a sweet braided cake/bread, Muslims may eat Harira soup popular during Ramadan Muslims have no pork, Food example the Polish community may eat Would be rosot a chicken based soup, Chinese community- mapo doufu - tofu in spicy sauce (soya bean curd) and bean and minced meat, Afghanistan community - boranee banjan (egg plant with yoghurt topping) kojta (falefel)

Question 13

What do you ethical consumers care about

Answer 13

Ethical consumers care deeply about where their food comes from and the welfare of animals and people involved in the making of that food

Question 14

Ethical consumers look for the following factors

Answer 14

Organic produce – ethical consumers tend to buy organic produce as it is produced in a way that does not harm the environment. Fair trade produce – ethical consumers tend to buy fair trade products e.g. bananas or chocolate as the farmers responsible for producing the product have been given a fair wage for the work they complete. Local produce – ethical consumers often like to support local farmers e.g. consumers from ni may like to purchase apples that have been grown in Co.Armagh as this reduces food miles

Question 15

What does economic mean

Answer 15

This refers to the amount of money we have available to spend and it is a very important factor in influencing what we buy

Question 16

What would consumers with a high income spend money on

Answer 16

Consumers is a high income can afford to spend money on luxury foods – like fillet steak or caviar, & often shop at high-end retailers e.g. Marks & Spencer’s

Question 17

Consumers with a tight budget due to low income or a large family may intend to spend money –

Answer 17

In cheaper outlets e.g. Lidl/Asda they also buy own brand products to save money

Question 18

What is organic farming

Answer 18

For farming to be organic it must – respect animal welfare, guarantee a free range lifestyle for farm animals, no artificial chemical fertilisers natural fertilisers must be used, no genetically modified crops or ingredients, restricted use of pesticides some are permitted

Question 19

Is organic food more expensive or less expensive

Answer 19

More expensive e.g. regular bananas are 69p organic bananas are £1, regular chicken is £6.56 organic chicken is £25.70

Question 20

What is fair trade

Answer 20

Fair trade is a system of certification that aims to ensure a set of standards are met in the production/supply of a product or ingredient. Benefits of fair trade for a worker – rights for workers, safer working conditions. Two benefits for a consumer – high-quality goods, ethically produced. good examples of products would be bananas, chocolate, coffee, tea, footballs (hand sewn)

Question 21

Local produce equals

Answer 21

Food grown cooked baked or produced in a local area

Question 22

Buying local equals

Answer 22

Less of an impact on the environment – because less distance is travelled equals less food miles

Question 23

What are food miles

Answer 23

Food miles equals the distance food has travelled from sauce to white sword e.g. black pepper travel 6000 miles to get to ni

Question 24

One benefit of buying local

Answer 24

Cheaper and the source is known

Question 25

One benefit of buying seasonal

Answer 25

Better flavour and appearance and costs less usually

Question 26

Examples of autumn foods

Answer 26

Potatoes, pumpkin, rocket, apples, blackberries, elderberries

Question 27

Examples of winter food

Answer 27

Cabbage, leeks, turnips, apples, pears, Quince

Question 28

Examples of summer foods

Answer 28

Beetroot, peas, garlic, blueberries, elderflower berries, plums

Question 29

Examples of spring foods

Answer 29

Goose berries, rhubarb, watercress, spring onion, carrots, spinach

Question 30

Health issues that affect food choices

Answer 30

Factors affecting the health of an individual consumer can have a major influence on their choice of food e.g. someone who is allergic to nuts will not buy food products that may contain nuts

Question 31

Allergy intolerance affecting food choices

Answer 31

Someone who is allergic to nuts will not buy food products that may contain nuts. while someone who is lactose intolerant will purchase dairy free products.
Consumers who want to follow a healthy balanced diet and reduce the risk of dietary related disorders such as cardiovascular disease or hypertension may choose to purchase products that are low in fat and salt and higher in fibre

Question 32

Psychological factors that influence food choices

Answer 32

These relate to our thoughts and feelings. They influence our purchases because they can affect our emotions e.g. using food as a source of comfort

Question 33

Social factors that influence food

Answer 33

As consumers we are influenced by those around us, therefore we may tend to purchase what our friends and family purchase e.g. adult consumers may be influenced from by advice from friends on where to shop for the best value, while adolescent consumers may want one of the latest fizzy drinks that all their friends are buying

Question 34

What is coeliac disease

Answer 34

Can’t have gluten

Question 35

Store layout, what encourages consumers to stay for longer and spend more at the entrance

Answer 35

Just inside – clear space to let consumers adjust to the atmosphere hot air on consumer psychologically welcoming

Question 36

Store layout – fruit and veg

Answer 36

Near the front of the supermarket – consumers associate fruit and veg with quality and freshness having them at the front equals positive effect on sales

Question 37

Store layout on the shelf

Answer 37

Cheapest variety put either high shelf or low self to prevent customers from seeing it easily items that appeal to children are put on low shelves

Question 38

Store layout going down the aisle

Answer 38

As Consumers turn the trolley they slow at the end of aisles there are displays – hotspots – where the supermarket puts offers an impulse buys. Aisles also used to group items together around a theme e.g. barbecue items group together to encourage the customer to buy more of those items

Question 39

Store layout bread and milk

Answer 39

Usually in the middle of the supermarket or at the back as they are essential purchases. Placed at the back so consumers have to walk past displays and any other goods that might appeal to them

Question 40

Store layout check out

Answer 40

Last chance to tempt customers to buy more usually sweets/other goods depending on the season