Savvy Shopper

Question 1

consumer?

Answer 1

Someone who buys a product or uses a service

Question 2

influence?

Answer 2

A way of encouraging consumers to buy a product

Question 3

organic?

Answer 3

Food that is produced without pesticides or additives

Question 4

ethical?

Answer 4

Concerned about people and the environment

Question 5

Service?

Answer 5

Something which is used by a consumer such as public transport

Question 6

Need?

Answer 6

Something that is necessary

Question 7

Planned purchase?

Answer 7

A purchase made after thinking about/researching a product or service

Question 8

Impulse buying?

Answer 8

Buying something on a ‘whim’ (without planning or research)

Question 9

Product?

Answer 9

An item which is bought by a consumer such as food or clothes

Question 10

Factors that influence what we buy

Answer 10

• The product packaging
• price
• brand
• where it comes from
• ingredients
• peer pressure
• religion
• deals and money off
• type of product

Question 11

Likes and dislikes

Answer 11

We all have our own personal likes and dislikes and this applies to many food choices we make

Question 12

Age

Answer 12

Our age will influence the variety or brand which we choose

Question 13

Lifestyle/occupation

Answer 13

Families with more money may buy fresh and healthy ingredients but less wealthy families may just buy less healthy ready meals

Question 14

Cultural/religion

Answer 14

Our cultural and religious background can influence our choice of food, clothes and many other purchasing decisions

Question 15

What would the Jewish religion eat?

Answer 15

Meat and poultry that is certified kosher

Question 16

What would the Islamic religion eat?

Answer 16

Lamb, chicken (halal). No pork

Question 17

What would the Polish community eat?

Answer 17

Bigos, Rosół

Question 18

What would the Chinese community eat?

Answer 18

Dumplings

Question 19

What would the Afghanistan community eat?

Answer 19

Afghan kofta (meatball)

Question 20

What is an ethical consumer?

Answer 20

An ethical consumer will care deeply about where their food comes from and the welfare of the animals and people involved in making that food

Question 21

What are the factors that ethical consumers will look for?

Answer 21

Organic produce, fairtrade produce and local produce

Question 22

What is organic produce?

Answer 22

Ethical consumers tend to buy organic produce as it is produced in a way that doesn’t harm the environment

Question 23

What is fairtrade produce?

Answer 23

Ethical consumers tend to buy fair trade produce (for example bananas or chocolate) as the former is responsible for producing the product have been given a fair wage for the work they complete

Question 24

What is local produce?

Answer 24

Ethical consumers often like to support local farmers. For example, consumers from Northern Ireland may like to purchase apples that have been grown in County Armagh as this reduces food miles

Question 25

economic consumer?

Answer 25

This refers to the amount of money we have available to spend and it is a very important factor in influencing what we buy

Question 26

What can consumers with a high income afford to spend money on and where would they shop?

Answer 26

They can afford to spend money on luxury foods - like fillet steak or caviar and they may often shop at a high-end retailer like Marks & Spencer

Question 27

What can consumers with a lower income afford to spend money on and where would they shop?

Answer 27

They may buy own brand products in order to save money and shop in cheaper outlets such as Lidl or Asda

Question 28

Health factors that affect food choice?

Answer 28

Allergy/intolerance or consumers that want to follow a healthy balance diet and reduce the risk of dietary related disorders, such as cardiovascular disease or hypertension

Question 29

What may consumers who want to follow a healthy balanced diet choose to purchase

Answer 29

Products that are low in fat, salt and higher in fibre

Question 30

What are some psychological factors that may impact what we buy

Answer 30

When someone is feeling sad they could use food as a comfort source or if they are tired they may choose to buy something with caffeine or sugar in it to try and wake them up

Question 31

What are some social factors that could influence what we buy

Answer 31

As consumers we are influenced by those around us, therefore we may tend to purchase what our friends or family purchase. For example, adult consumers may be influenced by advice from friends on where to shop for the best value, while adolescent consumers may want the latest fizzy drinks that all their friends are buying.

Question 32

Store layout - entrance

Answer 32

Some supermarkets blow heating on the customers to help them relax. There is space to let the customer look around our products (usually fruit and veg are closest to the door)

Question 33

Store layout - on the shelf

Answer 33

Items that appeal to children are placed at the bottom to be seen by children. More expensive products are placed at eye view so that it temps them to buy the product

Question 34

Store layout - fruit and veg

Answer 34

Fruit and veg are placed at or near the front to make the supermarket seem fresh and healthy

Question 35

Store layout - going down the aisle

Answer 35

deals and offers are usually placed at the end of the aisle so that when a customer slows down to turn to the next aisle they see the deals.
Aisles are group together a round of theme so if you are looking for pasta, you may come across some pasta sauce as well

Question 36

Store layout - bread and milk

Answer 36

The bread and milk are the most common items to buy so they are placed near the back so that customers have to walk past lots of other items which they may buy on the way

Question 37

Store layout - at the checkout

Answer 37

They usually put sweets or something seasonal at checkouts as one last chance to tempt the customer to buy something

Question 38

Organic farming?

Answer 38

Not use artificial Chemical fertilisers (only natural).
Respect animal welfare.
Guarantee a free range lifestyle for farm animals.
Not use genetically modified crops or ingredients.
Restricted use of pesticides (some are permitted).

Question 39

Why have the sales of organic foods increased in recent years?

Answer 39

Increased awareness of environmental issues and where our food has come from.
Public more aware of food scares (such as horse meat scandal) and prefer to choose organic food as it gives them much more confidence in their source of food.

Question 40

Which tends to be more expensive - organic foods or non-organic foods?

Answer 40

Organic foods

Question 41

What is fairtrade?

Answer 41

System of certification that aims to ensure a set of standards are met in the production or supply of a product or ingredient

Question 42

Three benefits of fairtrade for the worker

Answer 42

Rights for workers, safer working conditions and fairer pay

Question 43

Two benefits of fairtrade for the consumer

Answer 43

High-quality goods and ethically produced goods

Question 44

Five examples of products that carry the fairtrade logo

Answer 44

Bananas, chocolate, coffee/tea, footballs, gold and wine

Question 45

What are food miles?

Answer 45

Miles are the distance the food has travelled from its source to get to where it is sold

Question 46

Summer foods

Answer 46

Beetroot, cucumber, strawberries, plums, fresh peas and raspberries

Question 47

Autumn foods

Answer 47

Lettuce, pumpkin, apples, blackberries, sweetcorn and pears

Question 48

Winter foods

Answer 48

Cabbage, leaks, quince, apples, potatoes and pears

Question 49

Spring foods

Answer 49

Asparagus, spring onions, gooseberries, rhubarb, spinach and watercress

Question 50

Benefits of buying local

Answer 50

Cheaper, sources known and often look and taste better

Question 51

Benefits of buying goods in season

Answer 51

Better flavour and appearance than foods imported from another country and cost less

Question 52

Examples of local goods bought

Answer 52

Fruit and veg and meat and poultry

Question 53

Examples of seasonal goods bought

Answer 53

Fruit and veg, fish and ice cream