Savvy Shopper Flashcards
consumer?
Someone who buys a product or uses a service
influence?
A way of encouraging consumers to buy a product
organic?
Food that is produced without pesticides or additives
ethical?
Concerned about people and the environment
Service?
Something which is used by a consumer such as public transport
Need?
Something that is necessary
Planned purchase?
A purchase made after thinking about/researching a product or service
Impulse buying?
Buying something on a ‘whim’ (without planning or research)
Product?
An item which is bought by a consumer such as food or clothes
Factors that influence what we buy
- The product packaging
- price
- brand
- where it comes from
- ingredients
- peer pressure
- religion
- deals and money off
- type of product
Likes and dislikes
We all have our own personal likes and dislikes and this applies to many food choices we make
Age
Our age will influence the variety or brand which we choose
Lifestyle/occupation
Families with more money may buy fresh and healthy ingredients but less wealthy families may just buy less healthy ready meals
Cultural/religion
Our cultural and religious background can influence our choice of food, clothes and many other purchasing decisions
What would the Jewish religion eat?
Meat and poultry that is certified kosher
What would the Islamic religion eat?
Lamb, chicken (halal). No pork
What would the Polish community eat?
Bigos, Rosół
What would the Chinese community eat?
Dumplings
What would the Afghanistan community eat?
Afghan kofta (meatball)
What is an ethical consumer?
An ethical consumer will care deeply about where their food comes from and the welfare of the animals and people involved in making that food
What are the factors that ethical consumers will look for?
Organic produce, fairtrade produce and local produce
What is organic produce?
Ethical consumers tend to buy organic produce as it is produced in a way that doesn’t harm the environment
What is fairtrade produce?
Ethical consumers tend to buy fair trade produce (for example bananas or chocolate) as the former is responsible for producing the product have been given a fair wage for the work they complete
What is local produce?
Ethical consumers often like to support local farmers. For example, consumers from Northern Ireland may like to purchase apples that have been grown in County Armagh as this reduces food miles
economic consumer?
This refers to the amount of money we have available to spend and it is a very important factor in influencing what we buy
What can consumers with a high income afford to spend money on and where would they shop?
They can afford to spend money on luxury foods - like fillet steak or caviar and they may often shop at a high-end retailer like Marks & Spencer
What can consumers with a lower income afford to spend money on and where would they shop?
They may buy own brand products in order to save money and shop in cheaper outlets such as Lidl or Asda
Health factors that affect food choice?
Allergy/intolerance or consumers that want to follow a healthy balance diet and reduce the risk of dietary related disorders, such as cardiovascular disease or hypertension
What may consumers who want to follow a healthy balanced diet choose to purchase
Products that are low in fat, salt and higher in fibre
What are some psychological factors that may impact what we buy
When someone is feeling sad they could use food as a comfort source or if they are tired they may choose to buy something with caffeine or sugar in it to try and wake them up
What are some social factors that could influence what we buy
As consumers we are influenced by those around us, therefore we may tend to purchase what our friends or family purchase. For example, adult consumers may be influenced by advice from friends on where to shop for the best value, while adolescent consumers may want the latest fizzy drinks that all their friends are buying.
Store layout - entrance
Some supermarkets blow heating on the customers to help them relax. There is space to let the customer look around our products (usually fruit and veg are closest to the door)
Store layout - on the shelf
Items that appeal to children are placed at the bottom to be seen by children. More expensive products are placed at eye view so that it temps them to buy the product
Store layout - fruit and veg
Fruit and veg are placed at or near the front to make the supermarket seem fresh and healthy
Store layout - going down the aisle
deals and offers are usually placed at the end of the aisle so that when a customer slows down to turn to the next aisle they see the deals.
Aisles are group together a round of theme so if you are looking for pasta, you may come across some pasta sauce as well
Store layout - bread and milk
The bread and milk are the most common items to buy so they are placed near the back so that customers have to walk past lots of other items which they may buy on the way
Store layout - at the checkout
They usually put sweets or something seasonal at checkouts as one last chance to tempt the customer to buy something
Organic farming?
Not use artificial Chemical fertilisers (only natural).
Respect animal welfare.
Guarantee a free range lifestyle for farm animals.
Not use genetically modified crops or ingredients.
Restricted use of pesticides (some are permitted).
Why have the sales of organic foods increased in recent years?
Increased awareness of environmental issues and where our food has come from.
Public more aware of food scares (such as horse meat scandal) and prefer to choose organic food as it gives them much more confidence in their source of food.
Which tends to be more expensive - organic foods or non-organic foods?
Organic foods
What is fairtrade?
System of certification that aims to ensure a set of standards are met in the production or supply of a product or ingredient
Three benefits of fairtrade for the worker
Rights for workers, safer working conditions and fairer pay
Two benefits of fairtrade for the consumer
High-quality goods and ethically produced goods
Five examples of products that carry the fairtrade logo
Bananas, chocolate, coffee/tea, footballs, gold and wine
What are food miles?
Miles are the distance the food has travelled from its source to get to where it is sold
Summer foods
Beetroot, cucumber, strawberries, plums, fresh peas and raspberries
Autumn foods
Lettuce, pumpkin, apples, blackberries, sweetcorn and pears
Winter foods
Cabbage, leaks, quince, apples, potatoes and pears
Spring foods
Asparagus, spring onions, gooseberries, rhubarb, spinach and watercress
Benefits of buying local
Cheaper, sources known and often look and taste better
Benefits of buying goods in season
Better flavour and appearance than foods imported from another country and cost less
Examples of local goods bought
Fruit and veg and meat and poultry
Examples of seasonal goods bought
Fruit and veg, fish and ice cream
