Sanders Chapter 6

Question 1

What is Sanders’s “traditional (monologic) perspective” of communication?

Answer 1

as a matter of a “source” (communicator) producing a communicative item
that carries “information” through a medium along a line to a “receiver” (re/actor), and ends there, in whatever effect that that item/information
directly has on the re/actor (on the re/actor’s psyche or situation).