Craig Flashcards

1
Q

What is Craig’s basic Argument?

A

The field of communication does not exist yet because there is no consensus

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2
Q

Rhetorical Theorized as

A

the practical art of discourse

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3
Q

Rhetorical problems

A

Social exigency requiring collective deliberation and judgment

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4
Q

Rhetorical key terms

A

Art
Method
communicator
audience
strategy
commonplace
logic
emotion

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5
Q

Rhetorical Accepted Assumptions

A

Power of words
Value of informed judgment
improbability of practice

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6
Q

Rhetorical challenged assumptions

A

Mere words are not actions
appearance is not reality
style is not substance
the opinion is not the truth

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7
Q

Semiotics is theorized as

A

intersubjective mediation by signs

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8
Q

Semiotic problems

A

misunderstanding or gap between subjective viewpoints

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9
Q

Semiotic Key terms

A

Sign/symbol
icon
index
meaning
referent
code
language
medium
(mis)understanding

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10
Q

Appeals to Semiotic

A

Understanding requires a common language
the omnipresent danger of miscommunication

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11
Q

Challenges to Semiotic

A

words have correct meaning and stand for thoughts
codes and media are neutral channels

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12
Q

Phenomenological is theorized as

A

Experienced otherness; Dialogue

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13
Q

Phenomenological problems

A

absence of, or failure to sustain, authentic human relationship

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14
Q

Phenomenological key terms

A

experience,
self & other
dialogue
genuineness
supportiveness
openness

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15
Q

Phenomenological appeals

A

everyone needs human contact
should treat others as persons
respect differences
seek common ground

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16
Q

Phenomenological challenges

A

communication is skill
the word is nothing the thing
facts are objective and values are subjective

17
Q

Cybernetic is theorized as

A

information processing

18
Q

Cybernetic Problems

A

Noise
overload
a malfunction or bug in the system

19
Q

Cybernetic key terms

A

source
receiver
signal
information
noise
feedback
redundancy
network
function

20
Q

Cybernetic Appeals

A

Identity of mind and brain
value of information and logic
complex systems can be unpredictable

21
Q

Cybernetic Challenges

A

humans and machines differ
emotion is not logical
linear order of cause and effect

22
Q

Sociopsychological is theorized as

A

Expression, interaction, and influence

23
Q

Sociopsychological Problems

A

a situation requiring the manipulation of causes of behavior to achieve specific outcomes

24
Q

Sociopsychological Key terms

A

behavior
Variable
effect
personality
emotion
perception
cognition
attitude
interaction

25
Q

Sociopsychological Appeals

A

communication reflects personality
Beliefs and feelings bias judgment
people in groups affect one another

26
Q

Sociopsychological Challenges

A

Humans are rational beings
we know are own minds
we know what we mean

27
Q

Sociocultural is theorized as

A

(Re)production of social order

28
Q

Sociocultural Problems

A

Conflict
Alienation
misalignment
Failure of Coordination

29
Q

Sociocultural Key terms

A

Society
structure
practice
ritual
rule
socialization
culture
identity
coconstruction

30
Q

Sociocultural Appeals

A

The individual is a product of society
every society has a distinct culture
social actions have unintended effects

31
Q

Sociocultural Challenges

A

individual agency & responsibility
absolute identity of self
the naturalness of the social order

32
Q

Critical is theorized as

A

Discursive reflection

33
Q

Critical Problems

A

hegemonic ideology
systematically distorted speech situation

34
Q

Critical Key Terms

A

Ideology
dialect
oppression
consciousness-raising
resistance
emancipation

35
Q

Critical Appeals

A

self-perpetuation of Power & Wealth
values of freedom
equality & reason
discussion produces awareness
insight

36
Q

Critical Challenges

A

Naturalness and rationality of traditional social order
objectivity of science & technology