sampling techniques Flashcards
types of probability sampling
systemic, stratified, and simple random
non probability sampling
convenience, snowball, and purposive
simple random advantage
it is a representative method involves no researcher bias
simple random disadvantage
only possible when every member of target population can be identified which in many cases cannot be possible
stratified random advantage
allows representation of every subgroup in population and is also statistically precise
stratified random disadvantage
it is labor intensive and prone to researcher bias
systemic random disadvantage
it is not always representative and can miss key members of target population
opportunity/convienience sampling disadvantage
they are not statistically generalizable and can also bebiased by the researcher
volunteer sampling disadvantage
can be biased by volunteers and is prone to participant variables and is not very representative of the population
purposive sampling advantage
useful when the target population of a study is rare- people who are hidden in some way useful as a quick way to fill the sample without worrying about representativeness
purposive sampling disadvantage
it may tend to overrepresent a subgroup of the population
snowball sampling disadvantage
anonymity is lost, representativeness is not guaranteed and is prone to sampling bias