Sampling (2) Flashcards
Simple random sampling
Generate 100 random numbers, select 10. Pick again if there are any repeats
Can be costly if employed on a large scale
Generate 100 random numbers, select 10. Pick again if there are any repeats
Can be costly if employed on a large scale
Simple random sampling
Systematic sampling
Picking every nth of something.
Picking every nth product with a fault in
Picking every nth of something.
Picking every nth product with a fault in
Systematic sampling
Stratified sampling
UK:45, US:105, pick 30 people
45/150 * 30 = 9
105/150 * 30 = 21
Then utilise systematic or simple random sampling to pick those people from the groups
Advantage of stratified sampling
Focus attention on particular areas if that has an influence on questionnaire results
Focus attention on particular areas if that has an influence on questionnaire results
Advantage of stratified sampling
Quota sampling
In a sample, I required a certain number of people with a certain characteristic. Is cost effective, but depends on who I find
In a sample, I required a certain number of people with a certain characteristic. Is cost effective, but depends on who I find
Quota sampling
Opportunity sampling
Making sampling easier for myself. e.g. standing in the street with a clipboard to gain quick responses
Making sampling easier for myself. e.g. standing in the street with a clipboard to gain quick responses
Opportunity sampling
Cluster sampling
Splitting those samples into clusters. e.g. each tesco store being represented as a cluster. Every 10 employees in a store.
Relatively easy, differences in a location
Splitting those samples into clusters. e.g. each tesco store being represented as a cluster. Every 10 employees in a store.
Relatively easy, differences in a location
Cluster sampling
Self-selection sampling
Filling out a survey online for people to fill out.
Cost effective, responses may not be accurate
Filling out a survey online for people to fill out.
Cost effective, responses may not be accurate
Self-selection sampling