Sampling Flashcards
Random Sampling
-Every member of the target population has an equal chance of being selected
How may a random sample be collected
-Using a lottery system
-Names out of a hat
-Random number generator
Strengths of random sampling
Limitations of random sampling
Systematic sampling
-Selecting every nth person from a list of the target population
(E.G every 5th person in a register)
Strengths of systematic sampling
Limitations of systematic sampling
Stratified sampling
-Dividing the target population into subgroups called strata based on shared characteristics, and selecting them proportionally
Example of strata
-Gender
-ethnicity etc
Strengths of stratified sampling
Limitations of stratified sampling
Opportunity sampling
Selecting the most readily available participants at a time
How may particpants in an opportunity sample be recruited
-Asking people on the streets
Strengths of opportunity sampling
Limitations of opportunity sampling
Volunteer sampling
(Self selected)
-Participants choose to take part/ self select after seeing an advertisement.
Strengths of volunteer sampling
Limitations of volunteer sampling