Sampling Flashcards
Sampling
A smaller number of the population that is representative so the target population
Opportunity sampling
When you simply approach anyone who happens to be available, for example asking people on the street or friends in your college
- it is the most common method as it is more efficient
- it is not representative
Random sampling
Where every member of the population has an equal chance of being selected. The easiest way to do this is to place all the name from a target population into a hat and randomly draw out the required sample.
- avoids a bias selection
- it is not representative
Systematic sampling
Lining all your ‘colours’ in order and taking every ‘3rd’ one
Stratified sampling
Where subgroups within the data are identified and participants are randomly selected from these subgroups in a proportion that arches the target population
- time consuming
- less bias
- easy to generalise
- it is representative