Sample Questions Flashcards
1
Q
The individual member of the sampling population is referred as _________ ___________.
A
Population Element
2
Q
____________ bias results from participants’ tendency to agree with everything the interviewer says.
A
Acquiescence Bias
3
Q
A(n) _____________ occurs when one independent variable changes the nature of the main effect of another independent
variable on the dependent variable.
A
Interaction (Effect)
4
Q
____________ sampling requires a list of potential additional participants from the current participants as a part of the
sampling process.
A
Snowball
5
Q
Coefficient alpha is to measure ___________ of constructs.
A
Reliability
6
Q
Ch.3 Types of Marketing Research
A
Exploratory
Descriptive
Causal
