Sample Q&A Flashcards
Podcasts
Prerecorded audio clips
Certification
A credential awarded after an exam
License
A credential awarded by a licensing agency
Educational Certificate
A credential awarded by a training provider
Assessment-Based Professional Certification evaluates…
knowledge, skills
Assessment-Based Certificate focuses on…
education/training
Certificate of attendance or participation
Given to those who have attended a class
Certificate of completion
Completing requirements of class usually with a final exam
Organization
People working to achieve individual/collective goals.
Communication
Sharing of meaning between two or more people.
Formal Communication
Messages spread down, up, horizontal
Downward Communications
Messages sent from management to employees.
Upward Communications
Messages sent from employees to management.
Horizontal Communications or lateral
Messages traveling from employee to employee, manager to manager, or executive to executive.
Informal Communications
Conversations people have with each other
Written Communication
Non-verbal, on paper or electronic
Oral Communication
Face-to-face communications; speaking
Visual Communications
Physical expressions and charts-diagrams
Nonverbal Communication
Communication without speaking
Audio-Visual Communication
Combines two media
Computer-Based Communication
Video conferences, websites, e-mail
Frame of Reference
Values, experience, customs someone uses to evaluate data & guide behavior.
Interpersonal Communication
The way information is exchanged with others - not just what, but how
Communication Model
sending/receiving messages from one person to another
Physical Noise
Environmental conditions (noise level/temperature)
Psychological Noise
Anything that makes it difficult to understand message
Transactional Model of Communication
Continuous exchange of information
Stakeholders
Individuals or groups interested in company.
Intrapersonal Communication
How you analyze a situation and use the information.
Deductive Reasoning (aka: Top-Down Reasoning)
General conclusion to a specific conclusion.
Inductive Reasoning (aka Bottom-Up Approach)
Specific observation to a broad generalization.
Effective Listening
Strengthens, innovation, manage growing
Content Listening
Understand and retain what’s been said
Critical Listening
Clear understanding of message
Empathic Listening
Understand feelings, needs, wants
Active Listening
Truly hearing and understanding what’s been said; turn off filters
Situational Leadership
Adapt leadership style to needs of team rather than expecting others to bend to their approach.
Autocratic Leadership
Gives instructions, makes all important decisions, and makes sure staff comply.
Democratic Leadership
Values input from team. Facilitates conversation and reports on decision.
Laissex-Fair (French for “let go”)
Minimal contact with employees during the day.
Frederick Taylor was a __________ who was known for _____________ and _____________.
Mechanical engineer, improve industrial efficiency.
Scientific Management, Time and Motion Studies
Scientific Management
workflows, improve economic efficiency.
Time and Motion Study
productivity standards (Frederick Taylor)
Henry Ford
Assembly line.
Hawthorne Studies
social beings rather than mechanical beings.
Experimenter Effect
modify/improve behavior in response to awareness when being observed.
Social Effect
Separated from the rest; given special treatment.
Bank Wiring Room
Study social effects.
Technical Skill
Knowledge about specific work.
Human Skill
Ability to work with people.
Conceptual Skill
think, analyze, understand complicated ideas.
Situational Approach to Leadership
No one best way to lead others. Depends on characteristics of followers.
Tells, Sells, Tests, Consults, Joins, Delegates, Abdicates
The Leader Tells
Autocratic style (teams are new, inexperienced, weak)
The Leader Sells
Maintains control, convincing members of decision and need to take an action.
The Leader Tests
Explains problem, comes up with idea, checks with the team to determine expertise.
The Leader Consults
No need to have an answer ready. Invites team to problem solve together.
The Leader Joins
No longer owns problem. Leader nudges to outright ownership.
The Leader Delegates
Knows there are problems but gives the team the green light to find answers.
The Leader Abdicates
Gives full responsibility to team, accountability still rests with leader.
Hersey-Blanchard Situational Leadership Model
Adapts leadership style to maturity of person attempting to lead.
Trait Approach
Focuses on person, looking at one-way process rather than interaction.
Skills Approach
descriptive, behavioral, Abilities, knowledge, skills learned are important to leader.
Directing Style
Goal achievement, giving followers instructions then supervise closely. (Hersey-Blanchard Model)
Coaching Style
Achieving goals and emotional needs of their team. (Hersey-Blanchard Model)
Supporting Style
Focus on goals, also hones the skills of followers through praise, listening to criticism, allowing input, providing feedback, and recognizing achievement. (Hersey-Blanchard Model)
Developing Style
Hands-off leadership style. After decisions are made, task completion is the responsibility of the follower with little intervention. (Hersey-Blanchard Model)
Transformational Leadership
Leadership that transforms people.
Emotions, values, ethics, standards, long-term goals.
Cognitive Dissonance Theory
Tension when an person’s behavior is inconsistent with thoughts and beliefs.
Communication Accommodation Theory
When two speakers adjust their communication styles.
Symbolic Interaction Theory
Motivated to act based on the meanings they assign to people, things, events.
Uncertainty Reduction Theory
Strangers meet, primary focus is to reduce levels of uncertainty.
Maslow’s Hierarchy of Needs
Motivated by five main needs, once first need is met, the person will work to achieve the second.
(Abraham Maslow)
Hierarchy of Needs Pyramid
(1) Self-Actualization
(2) Esteem
(3) Love/Belonging
(4) Safety
(5) Physiological
Maslow’s Hierarchy of Needs in an Office Environment
(1) Physiological
(2) Safety
(3) Love/Belonging
(4) Esteem
(5) Self-actualization
External Customers
Those who purchase products or services.
Internal Customers
The employees within a company.
Customer Service
Act of assisting consumers with needs.
Channel
The way the message travels.
What are the Customer Service Communication Channels
Telephone Voice mail Text messaging Email Face-to-face meetings
Salutation
Form of greeting
How to respond or deliver negative news…
- Clearly explain the problem
- Remain professional
- Show you understand
- Show you are handling the situation fairly
What are the 2 Negative News strategies in Written Communications
Direct
Indirect
Direct Strategy
strongest approach, bad news first
Indirect Strategy
softens the receipt of bad news
Buffer
Reduces pain of bad news.
Describe Conflict Resolution
Listen carefully
Offer resolution
Correct mistake
Thomas/Kilmann Model of Conflict Management Styles
How much concern we have for ourselves vs. others.
Competing Conflict Management Style
Thomas/Kilmann Model
Highly assertive and slightly cooperative.
(Best to use:
- quick, decision action required
- important issues
- issues vital to company welfare)
Accommodating Conflict Management Style
Thomas Kilmann Model
Slightly assertive and highly cooperative.
(Best to use:
- you are wrong
- issue much more important to other person than you
Avoiding Conflict Management Style
Thomas/Kilmann Model
Slightly assertive and slightly cooperative.
(Best to use:
- issue is trivial
- no chance of satisfying your concerns
- important to let people cool down)
Compromising Conflict Management Style
Thomas/Kilmann Model
Some assertiveness and cooperativeness
best to use:
outcome is not crucial and you are losing time
Collaborating Conflict Management Model (Thomas/Kilmann Model)
Somewhat assertive and somewhat cooperative.
(Best to use:
- goals are moderately important
- two opponents with equal power are strongly committed to mutually exclusive goals, as in labor-management bargaining)
Soft Skills
Personal attributes
positive attitude, self-confidence, leadership
Hard Skills
Specific skills learned
graphic design, writing, software design
Chronological Resume
Experience in order of most recent to oldest.
Functional Resume
Skills and qualifications.
Cover Letter
Explains why uniquely qualified for the job.
What is the Ideal Team Size
Four to five (diverse) members
Working Functional Teams
Divided by function. The backbone of an organization.
Management Teams
Often the Board; discuss strategies
Self-managed Self-directed Teams
Groups working without direct supervision.
(Ad Hoc) Temporary Special Purpose teams
Formed to help with a particular situation.
Task Force
Formed to find a solution to a problem w/ a deadline
Committee meetings
reviews special projects; sometimes cross-departments
Work Forces/Work Groups
Achieve common goal. Operate under leader appointed by members.
Cross Functional Multifunctional Teams
People from different areas of expertise to achieve a common goal.
Virtual Teams
Work in various locations connected computer network.
5 Team Development Stages
- Forming
- Storming
- Norming
- Performing
- Adjourning
Forming
Get to know each other and decide what they need to do.
Storming
Competing, learning to work together, can have conflict, some teams never get past this point
Norming
Start to work together, trust each other, seek out input.
Progress is made
Performing
Highly performing team. Trust and work well together
Adjourning
Project comes to an end. Successes and failures reviewed/evaluated.
Team Dynamics
Psychological forces influencing a team’s behavior and performance.
Social Network
Informal connections among people in a group.
Assessment Tools to Help Identify People’s Skills and Abilities
- DiSC (work productivity, teamwork, communication)
- Myers Briggs (personality test)
- StandOut (team assessment tool)
- StrengthsFinder 2.0 (assessment tool by Gallup)
- True Colors (personality temperament)
Group Decision Making Model - 4 stages
Leigh Thompson
- Orientation (define problem, set goal, plan process)
- Discussion (gather info, identify/evaluate alternatives)
- Decision Making (choose group decision)
- Implementation (adhere to/evaluate decision, seek feedback
Groupthink
Team values conformity/consensus more than other criteria (reality/ethical/moral standards)
Collective Rationalization
Group ignores warnings about decisions.
Escalation of Commitment
Problem exists, instead of solving it/changing course, they persist in making it work.
The Abilene Paradox
Making a choice together that none would have made on their own.
Six Causes of Self-Limiting Behavior
- Someone with expertise
- Compelling argument
- Lack of confidence
- Meaningless decision
- Pressure from others
- Dysfunctional decision-making
Group Polarization
Move toward a more extreme version of the position they held before the discussion began.
Ethics
Accepted principles of conduct.
Business Ethics
Behaviors and values that govern a business environment.
Stressor
Something that causes stress.
Stress Threshold
The level of stress that, when reached, will affect a person’s performance.
Self-esteem
How you view self-worth.
Morale
How happy you are in your job or task
Listening Skills
Really hearing what the other person is saying w/o distractions
Semantics
Relationship between words and meanings.
Abraham Maslow
Researcher of human motivation.
Hierarchy of Needs
Self-actualization
Need to be the best that you can be based on potential.
Frederick Herzberg
“…two sets of needs: …animal, to avoid pain and …human, to grow psychologically”.
Herzberg’s Hygiene Theory
Maintenance Factors in the Workplace
Factors in work environment that cause satisfaction or dissatisfaction.
Douglas McGregor
Theory X and Theory Y (worker motivation)
Theory X Management
Assumes employees are lazy and will avoid work.
Theory Y Management
Seek and accept responsibility; self-control/direction; accomplish objectives
Theory Z (William Ouchi)
Combines Japanese and US management.
reduce turnover, increase commitment, improve morale/ productivity
David McClelland’s three motivational needs:
achievement, affiliation, and power.
Power
Need to lead and make an impact.
Personal Power
Belief that someone has power over others.
Institutional Power
Direct their teams to further the objectives.
Leadership
Inspiring to accomplish a goal.
Management
planning, organizing, leading, controlling
Coaching
Person with more experience assisting someone to develop skills.
Mentoring
Someone with more experience teaching/guiding someone willing to learn.
Coercive Power
People who have the means to punish someone.
Connection Power
Knowing powerful people.
Expert Power
Extremely skilled at his or her craft.
Informational Power
Having information someone else needs.
Legitimate Power
People who have earned a high position.
Reverent Power
Those who are respected.
Reward Power
Hand out plum job assignments, pay raises, other benefits.
Persuasion
Influencing someone to do something.
Change Management
Help employees reach goals by adapting/controlling/ affecting change
Public Speaking Anxiety
Stage fright; nervousness, shaking, sweating, dizziness.
Overcoming Public Speaking Anxiety
- Know your topic
- Get organized
- Practice
- Visualize your success
- Breathe deeply
- Focus on your material
- Don’t fear silence
- Recognize your success
- Join a group
Demonstrative Speech
How to do something.
Informative Speech
Inform audience and make sure they really understand
Persuasive Speech
Convince someone to do something; usually mix of information and opinion.
Entertaining Speech
Primarily for enjoyment.
Briefings
Overview about a proposal, issue, problem, or project.
Reports
Deliver information; simple or elaborate.
Virtual Presentation
Technology to meet with others in real time.
Webinar
Real-time presentation with others across the country.
Parts of a Speech
Introduction, Body, Conclusion
Ways of Organizing a Speech
Chronological Geographical Topical Comparison Journalistic
Visual Aids
charts, maps, or models, objects, drawings, or photographs
Presentation Slides
colorful backdrop for presentation, illustrates main points,
helps people remember the message
Steps for Designing Presentation Slides
- Choose a template
- Choose font styles (generally no more than two)
- Choose text size (between 24 to 36 point)
- Choose the title size (can be larger than 24 to 36 point)
- Choose font color
- Choose backgrounds
Preparing Presentation Slides
- Outline your ideas
- Design your slides
- Place appropriate copy on each slide
- Place graphics
- Add special effects sparingly
- Use hyperlinks in the presentation to other websites that contain supporting materials
- After the presentation, post the PowerPoint or webinar to a website so attendees can review the presentation
Do’s and Don’ts for Creating Presentation Slides
- six bullets per slide
- no all caps
- phrases as opposed to full sentences
- simple font
- summarize what you want to say on the slides
- few animation effects
- pick a style and stick to it
Handouts
Information you want the audience to take home and refer to later.
Credibility
Being reliable and trustworthy
Impromptu Speech
Giving a speech without warning
Globalization
Buying and selling internationally.
Cultural Norms
Behaviors typical of a particular group.
Ethnocentrism
Believing your ethnic or cultural is better than anyone else’s.
How to Create a Diverse Workplace
Sensitivity training Celebrate differences Understand your own cultural Do not assume Find similarities
Etiquette
Set of behaviors that guide formal situations.
Colloquialisms
Words or phrases used in informal conversation.
Power Distance
How respect is shown based on position.
Body Language
Gestures and facial expressions.
Virtual Assistant
Assists clients in different locations on a contractual basis
Mission Statement
Explains why the company exists and what it hopes to achieve.
Vision Statement
Big, long-term goal.
Strategic Planning
course to take over next year and beyond. Set priorities, focus energy, work toward common goal.
SWOT Analysis
Technique to help identify Strengths, Weaknesses, Opportunities, and Threats.
What are SMART Goals
Specific Measurable Achievable Realistic Time related
Scrum
Daily, 15-minute mtg. done since last meeting, what are obstacles, work on until next meeting.
Corporate Policy
How leadership interacts with employees and customers.
Employee Handbook
Company’s policies and procedures
Six Sigma
Techniques and tools for process improvement.
Motorola 1986; empirical and statistical methods
TQM (Total Quality Management)
System for a customer-focused organization that involves all employees in continual improvement.
Reengineering
Reviewing the way of doing business and how to improve it.
Contract
Terms of employment that spells out rights and responsibilities.
Employment At-will Clause
Right to fire or quit for any reason.
Items employees may be expected to sign or abide by
- Contract
- Code of ethics
- Company policies and procedures
- Confidentiality or non-compete-clauses
Implied Contract
Non-written contract between employees and employers; has been agreed to
Confidentiality Clauses
Cannot disclose confidential info.
Corporate Espionage
Sharing proprietary knowledge
Non-compete Clause
Can’t join competition or start a competitive business for certain time after leaving
(NDAs) Nondisclosure Agreements
Signed before business specs may be discussed.
Grievance Process
Allows complaints to be aired internally before they are made public.
Mediator
Go-between in a grievance process
Arbitrator
Judge in a grievance process
Due Process of Law
Right to a fair trial.
CBA (Collective Bargaining Agreement)
Procedures for filing/resolving grievances between employees and employers.
Trade Union
Represents workers to achieve common goals.
Right-to-work
Nonunion employees not forced to join a union.
Union Shop
Business that requires union-only labor
Strike
Work stoppage
Strikebreakers Scabs
Work instead of strike.
Correspondence
written or digital communication.
Business Letters
company stationery; formal; permanent record.
Document
written matter that records information to be referenced later.
Report
An account of proceedings, transactions, or event.
Informational Report
Data, facts, and information; no analysis or recommendations.
Analytical Report
Data analysis about trends and operations.
Efficient method to send messages for prompt response, provides a record.
Email Address
Username and domain
Email Components
- Recipient
- (cc) or (bcc)
- Subject Line
- Greeting
- Message Body
- Closing
- Attachments (optional)
Memo
Communicate information internally; confidential, sensitive, or signature.
Template
A starting point for documents or flyers/forms.
Transactional Documents
Legally binding records re: transactions between businesses & customers.
Financial Report
Document re: financial results, condition, and cash flows.
Cash Flow Statement
Shows income as well as cash expenses during a certain period of time
Statement of Owner’s Equity
Owner’s capital at the beginning and end of a period of time
Editing
Reviewing work to see whether the content is clear. Aka evaluating content
Proofreading
Punctuation, grammar, spelling mistakes. Aka guarantee accuracy
Formal Documents
Communicating facts; part of official record; specific style and format.
What are Reports?
- Progress Report
- Analytical Report
- Compliance Report
- Written Proposal
- Informal Report
- Formal Proposal
- RFP (Request for Proposal)
- Planning Document
- Memo
- Business Letters
- Notes
Informal Documents
Shorter than a formal document; resembles a substantial letter or memo.
Progress Report
aka Process, Periodic, Recurring
Written update for a project; purpose and nature; provides some background
Compliance Report
Complying with guidelines, regulations, or legislation
Written Proposal
What a company can do for a potential client.
Informal Report
One and three pages; formatted similar to letter/memo, direct approach, no prefatory sections
Formal Proposal
Several to a couple hundred pages, supporting documents: RFP, summary, title page, table of contents, appendix.
Planning Document
Organize a project, lists milestones.
Notes (Minutes)
Taken during a meeting, attendees and absentees, previous minutes, motions/votes, recorders name
Summary
Highlights most important information.
Text Messages or Instant Messaging (IM)
Quickly exchange information using a smartphone or Internet in real time.
Flyer
Inexpensive way to make an announcement about an event, service, or product
Style Guides
Manuals on basic rules of writing
The Elements of Style (aka Strunk and White), The Gregg Reference Manual, The Chicago Manual of Style.
Tips for Editing Written Communication
Corrections can be done on paper or electronically. No black ink, use proofreader’s marks, and track changes.
Gunning Fog Index
Document Readability
Readability formula to determine reading complexity. Ideal score is 7 or 8. Above 12 is too hard for most people (Robert Gunning)
Copyediting
Correcting errors and making it editorial style
Editing Checklist
Check each paragraph (clear purpose, support main point, strong conclusion)
Check each sentence (clarity, grammar, active voice)
Check the wording (unnecessary words, technical words, abbreviations, use of pronouns)
Proofreading Checklist
- Run spell/grammar check
- Concise wording
- Check spellings & punctuation
- Proper capitalization
- Look for consistence
- Margins
- Bullets placed consistently & punctuated consistently
Copyediting Checklist
- Follow company style guidelines
- Fact check
- Names, facts, figures, times, dates correct and consistent
Redundancy
Saying the same thing two different ways
Grammar
Set of rules for clauses, phrases, and words.
Nouns
People, animals, concepts, and things
Pronouns
In place of nouns (he, she)
Verbs
Convey action, also include being/helping/possession words
Adjectives
Modify nouns and pronouns; which, what kind, how much
Conjunctions
Join words together to show adding a thought (and, but, or, so)
Prepositions
Link words to show relationships (about, on, under)
Interjections
Short words: Great!; used alone or in short phrases to show emotion or add emphasis.
Parts of a Proper Sentence
Subject Predicate Verb Tense Dangling Modifiers Independent Clause Parallelism Paragraphs
Subject
Who or what the sentence is about
Predicate
Modifies the subject; includes the verb and objects/phrases governed by the verb.
Verb Tense
What time it is in a sentence: present, past, future
Dangling Modifiers
Word or phrase that modified a word NOT clearly stated in the sentence.
Independent Clause
Complete thought; can stand alone as a sentence.
Parallelism/Parallel Structure/Parallel Construction
Helps readers understand how two or more parts of a sentence are related.
Paragraphs
Opening sentence followed by supporting statements.
Punctuation
Making a sentence clear using spaces, capitalization, and symbols.
Comma (,)
Join two independent clauses with a coordinating conjunction (and, but, or, yet), to divide list of objects
Colon (:)
After independent clauses to show what is coming next. A signal for the reader to pay attention
Semicolon (;)
Links closely related independent clauses or sentences that are not joined with conjunction
Period
Used when you make a statement, request, command
Question mark (?)
Used when asking a question
Exclamation Point (!)
Used when showing strong emotion or significance
En dash (-)
One dash to specify any kind of range in numbers
Em dash (–)
Two hyphens together to separate or highlight a thought.
Hyphen (-)
Joins words or separates syllables in a single word
Parentheses ()
Used to clarify or provide secondary information
Brackets []
Used to insert your own words into quotes or enclose a set of words that are already inside parentheses.
Capitalization
Sentence is about to start or the proper name of a person or place is being used.
Apostrophe
To show something belongs to someone. If the word already ends in s, just add the apostrophe.
Common misspelling mistakes
Affect (to act on) / Effect (result produced by something)
All right / Alright (“all right” is correct)
Its (third-person singular possessive adjective) / It’s (contraction of “it is”)
Passed (past tense of the verb “pass” / Past (refers to time or place)
Then (indicates time) / Than (used as a conjunction or preposition)
There (location / Their (possessive pronoun for “they”)
Too (also) / To (indicates movement or action
Your (possessive of “you”) / You’re (contraction of “you are”)
Were (past form of “to be”) / We’re (contraction of “we are”)
Who’s (contraction of “who is”) / Whose (possessive form of “who”)Affect (to act on) / Effect (result produced by something)
Active Voice
subject performs the action.
Passive Voice
subject receives the action.
Rules for Capitalization
Titles before a name are capitalized:
Proper names of places are capitalized:
Proper names are capitalized:
Proper names or organizations such as colleges, businesses, associations, governmental organizations, and departments are capitalized
Geographical regions, but not areas or directions, are capitalized
Primary Research
Collecting information through surveys, records, observations
Secondary Research
Reading books/periodicals or searching the Internet
Jargon
Industry terminology - use only if the audience understands
Parts of a Document
- Headers and Footers
- Headlines and Titles
- Body Copy
- Watermark
- Table of Contents or Index
How to Show Credits in a Document
Can be at the beginning or end or both – include:
- Name of company
- List of the employees who produced the piece
- The date
- Company that printed it
- Copyright information
- Address
- Logo
Illustrations in a Document
Can include charts, diagrams, and infographics
Design Software
Desktop Publishing
Adobe InDesign
Headlines and Titles
Helps reader identify at a glance the reason for the document and its main section.
Body Copy
The meat of the document
Watermark
A faint design or words on the page behind the copy.
Table of Contents or Index
A navigation tool for long documents to show page numbers for each section or topic.
Formatting
The way the copy is organized and presented.
Typeface Font
Serif or Sans Serif
Serif Font
small projections; generally assumed to be easier to read.
Sans Serif Font
without small projections; Popular online
Indirect Style of Quote
Paraphrasing using third person narration
Direct Style of Quote
Quoting the source exactly and using quotation marks
Simile
A figure of speech; connects the subjects using “as,” “like,” or “than.” (Working like a dog)
Metaphor
something is the same as something else.
Advantages of working in a team
share mutual goals bring different skills, experiences, and talents hold each other accountable build off others' ideas learn from each other others can fill in
Disadvantages of working in a team
some individuals might not feel they are part of the success
sometimes do not get along
have trouble compromising or listening to other ideas
Slower members of the team can inhibit the rest of the team
Database
Collection of information organized to be accessed, searched, updated.
Brand
Reputation that influences customer expectations
Branding
Promotion of product/service with a particular brand
Microsoft Word
Most popular word processing program for text documents; write, edit, share
Most common word processing programs used to generate business letters.
Microsoft Word, Google Docs, Apple Pages
Microsoft Excel
For creating spreadsheets; organize and store data in rows and columns
Microsoft Excel Basic Formulas
Add: =SUM(A1:B1) or =(A1:B1)
Multiply: =SUM(A1B1) or =(A1B1)
Divide: =SUM(A1/B1) or =(A1/B1)
Average: =AVERAGE(A1:E1)
Prezi
A cloud-based alternative to Microsoft PowerPoint
Desktop Publishing
Software to arrange text and graphics for a report, newsletter, into a pleasing layout. MS Publisher, Adobe InDesign
Bullets (Bullet Points)
To display information in an organized and easy-to-read manner.
Table
Columns and rows that represent a certain set of data
Page Break
Creates a new page
Justify
Gives evenly spaced wording on both the left and right margins
Line Spacing
The space between sentences and paragraphs Aka Leading
Pixel
Smallest physical object in an image. Many of these combined create an image.
PAR (Pixel Aspect Ratio), aka DAR (Dot Aspect Ratio)
ratio of width to height in an image.
DPI (Dots Per Inch), aka PPI (pixels per inch)
pixel, or dot, density
Pantone Color Matching System
A standardized color reproduction system.
Domain
unique name on the Internet.
Search Engine Optimization (SEO)
Maximizing the number of visitors to a website by ensuring the site appears high on the list of results
Microsoft Publisher
Desktop publishing software for producing newsletters, brochures, post cards
Microsoft PowerPoint
Create slide show presentations using text, graphics, animation, audio, video
Microsoft Visio
Detailed charts, diagrams, and other graphical representation
Adobe Illustrator
Software to create graphics for websites or for simple print designs
Adobe InDesign
Manage body copy, grid layouts, and pixel data, for book design
Apple Keynote
Create slide show presentations on Mac computers
Typeface
Website-safe fonts such as: Arial Georgia Tahoma Courier
Style Guide
A company’s brand that dictates fonts, colors, logo placements, and other elements.
Symmetry
Balanced layout with similar text shapes and graphics
Asymmetry
Opposite of a symmetry, text and graphics not matching
Word Wrapping
Divides lines so words are never split between lines. Aka line breaking
Logo
A symbol or design developed by your company to identify its products.
Trademark
Protects the company from someone else using their logo, company name, slogans, or designs
Memoranda
Internal communications about a particular topic
Headers and Footers
Spaces at the top and bottom of a document to showcase relevant information
Paper for Documents
- Simple memo - use copy paper
- Annual report, marketing flyer, or similar publication - work with a printing company and use a heavier, more suitable paper weight
- Paper that is heavier, or paper with a glossy finish, adds professionalism to the finished product. Paper with a watermark includes a faint design in the paper.
- Company letterhead, which usually features the company’s name, logo, colors, and address, often has a watermark and is suitable for formal letters.
Digital Watermark
A marker embedded in audio, video, or image data used to show copyright ownership.
Envelope Sizes
- A #10 envelope is usually used for business letters
- Window envelopes are used for bills and official notices.
- Booklet envelopes have a flap along their length and are often used to send materials that cannot or should not be folded
Web Builders, aka “Drag and Drop Builders” or “WYSIWYG” (what you see is what you get)
Web design done graphically; what you do converted to code by the software.
WordPress
Easy-to-use for web design. Purchasable domains most customizable some coding knowledge used to create a blog
Squarespace
- Easier than WordPress
- Domains for purchase
- Existing templates
- One-stop shop
Google Sites
Similar to WordPress.
purchasable domains from a provider
Many templates to insert data
WIX
popular; easy-to-use
no coding experience
Technical Guidelines for Color-Coding and Pixel Ratio
*RGB stands for red, green, and blue
*CMYK stands for cyan, magenta, yellow, and black
WEB DESIGN GRAPHICS TIPS
*Picture quality between 72 and 200 dpi
*Common color codes used for RGB are hex codes that consist of numbers and letters (e.g., #FFFFFF stands for the color White)
PRINT DESIGN GRAPHICS TIPS
Picture quality at 300 dpi
Webinars
Online meetings or presentations; participants virtually from around the world; can be watched in real time or at other times.
Chart
A collection of information on a sheet or display in the form of graph, table, or diagram.
- Bar
- Pie
- Line
- Scatter Plot
What’s a Line Chart for
data trends
What’s a Bar Chart for
comparing data
What’s a Pie Chart for
showing percentages
What’s a Column Chart for
showing visual comparisons between data intervals
What’s an Organizational Chart for
Hierarchical representation of a department, organization, or another entity showing the relationship between objects.
Variable
A quantity or measured value displayed in a chart
Graph
A chart showing the relationship between two variables.
Legend
A small section defining what certain colors or symbols represent
Y Axis
Vertical axis, “up and down.”