Sample Design And Collection Of Data Flashcards
those which are collected afresh and for the first time, and thus happen to be original in character
primary data
(i) observation method,
(ii) interview method,
(iii) through questionnaires,
(iv) through schedules,
(a) warranty cards
(b) distributor audits
(c) pantry audits
(d) consumer panels
(e) using mechanical devices
(f) through projective techniques
(g) depth interviews
(h) content analysis
primary data collection
those which have already been collected by someone else and which have already been passed through the statistical process
secondary data
(a) various publications of the central, state are local governments
(b) various publications of foreign governments or of international bodies and their subsidiary organizations
(c) technical and trade journals
(d) books, magazines and newspapers
(e) reports and publications of various associations connected with business and industry, banks, stock exchanges, etc
(f) reports prepared by research scholars, universities, economists, etc. in different fields
(g) public records and statistics, historical documents, and other sources of published information
Published secondary data collection
found in diaries, letters, unpublished biographies and autobiographies
available with scholars and research workers, trade associations, labour bureaus and other public/ private individuals and organisations
Unpublished secondary data collection
Data is gathered indirectly
Questionnaire Method
No face to face contact between two
Questionnaire Method
Interviewer should have the general knowledge of the topic
Questionnaire Method
Interviewee will hesitate to write it
Questionnaire Method
get written information only
Questionnaire Method
Data is gathered directly
Interview Method
There is face to face contact between interviewer and interviewee
Interview Method
Skillful interviewer is needed
Interview Method
Some confidential information can also be obtained
Interview Method
get written and oral both type of information
Interview Method
also known as deliberate sampling, purposive sampling and judgement sampling
Non-probability sampling
items for the sample are selected deliberately by the researcher; his choice concerning the items remains supreme
Non-probability sampling
The investigator may select a sample which shall yield results favourable to his point of view
Non-probability sampling
there is always the danger of bias entering into this type of sampling technique
Non-probability sampling